Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience by keeping measurements and performance within its […]
Have you noticed a drop in your Facebook referral traffic since the announcement of their algorithm re-focus back in January? You likely have, according to the latest data from Parse.ly which tracks the traffic sources for thousands of sites. Based on Parse.ly’s latest analysis, here are the key trends they’re seeing in referral traffic. Interesting, right?
New Report Shows the Impact of Facebook’s Algorithm Shift on Publishers Read More »
For rural small businesses, the ability to expand beyond their local market is extremely challenging and important. The impact eBay (NASDAQ: EBAY) is making on this front just came to light as the company partnered with a team of economists from Sidley Austin LLC to analyze the sellers on its platform. According to the report (PDF)
eBay Gives Rural and Small Town Businesses a Global Presence, Report Shows Read More »
Does posting too often on Instagram result in your posts seeing less reach? It’s a hot topic of debate – since Instagram introduced its feed algorithm two years back, many have questioned the impact of over-posting, and what ‘over-posting’ might, specifically, entail. For their part, Instagram recently stated that their algorithm does not downrank users
Does Posting More Often on Instagram Reduce Reach? [Report] Read More »
Google’s Lisa Wang from the News team announced that some features are being deprecated with the recent update to Google News. As we reported a few weeks ago, the standout and original source tags and Editors’ Picks will be going away. Additionally, a the news crawl error tool in Google Search Console and the ability
A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena
2018 paid search benchmark report from Adthena – How do you compare? Read More »
According to a report in Financial Times (paywall), the European Commission is set to impose a second major antitrust fine on Google for alleged abuse of power in Android licensing deals with phone makers. The report says EU Competition Chief Margrethe Vestager is “poised to announce the negative finding within weeks . . . marking
Report: EU about to fine Google billions in Android antitrust case Read More »
One of the biggest challenges small business owners face is finding capital. For many of these owners, online “FinTech” lending platforms have come to the rescue. And according to a new report by NDP Analytics, the platforms have funded close to $10 billion from 2015 to 2017. Online Lending Helps Small Businesses Create Jobs The
Online Lending Led U.S. Small Businesses to Create 358K Jobs Over 3 Years, Report Says Read More »
You can throw a lot of money at your social media marketing efforts without seeing the results you’d like. However, one way to ensure your social media marketing campaigns will be successful is by studying what works on different social platforms and applying those concepts to your own marketing efforts. Social Media Examiner’s
On May 30, Mary Meeker of Kleiner Perkins Caufield & Byers, the venture capital firm, delivered her Internet Trends 2018 report at the Code Conference in Rancho Palos Verdes, Calif. This report is an annual tradition that is watched closely by the Silicon Valley crowd. She mowed through nearly 300 slides. A few of them
Report: Internet Trends Favor Amazon, Mobile, Social Read More »
