Report

Tax Cuts, Regulatory Reform Should Benefit Franchise Businesses in US, Report Says

2018 Franchise Business Economic Outlook The Tax Cuts and Jobs Act (TCJA) cuts the corporate tax rate from 35 percent to 21 percent, thereby benefiting franchises and other businesses by giving them a lower tax rate. As the rate cut is permanent, the TCJA provides franchises and other businesses with a predictable tax environment for

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Tell Google which report you are really missing in new Google Search Console

If you log into the new Google Search console and click on any of your verified profiles at the top right, you may see a new button in the interface named “coming soon.” That button takes you to this help document that first describes why some of the reports in the old Search Console are

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Report Suggests Physical Retail Stores Must Create Experiences Customers Cherish

Are Costco, Sam’s Club and BJ’s Wholesale doomed? According to an article in the Washington Post, millennial and Gen Z shoppers –the future of retail — haven’t warmed to the warehouse superstores in the way baby boomer and Gen X customers have. The article cites a millennial shopper who doesn’t want to schlep to the

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Merkle ad report, Google Search Console beta survey & Google My Business tips

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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IT Downtime Costs Businesses $1.55 Million Per Year, Report Says (INFOGRAPHIC)

Whether small or big, technology downtime is a concern for all types of businesses. Cost of a Tech Fail According to a new report by Ireland-based IT solutions company, ERS IT Solutions, on average IT downtime costs businesses $1.55 million every year. Technology Downtime Causes Loss of Work Hours Businesses do not only lose money

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Facebook Publishes New Report on the Role of Social in Evolving Shopping Habits

It’s no secret that people are now consulting their mobile devices at all times, and that social apps dominate mobile usage. But how, exactly, are people using social tools within their purchase process – and how can retailers use that to advantage when planning out their strategies? This is the focus of Facebook’s latest report,

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Google Search Console’s remove URL report might not work for a short period of time

Google has posted on its Google Search Console data anomalies page that the remove URL tool report might not function fully for the upcoming “short time” period. Google said it is making “some improvements” to the report and thus it might not be available for a bit of time. The message, posted on January 24,

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[Report] Why should marketers care about transparency in paid media?

Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing all of

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