New Gartner report spotlights analytics tools that map customer data across channels
As customer journeys, customer experience and customer data become the key drivers of modern marketing, analytics tools have become the compasses. To help marketers learn about their options, Gartner is out with a new “Magic Quadrant for Digital Marketing Analytics” for what it describes as the “booming business” of analytics. It notes, for instance, that […]
New Gartner report spotlights analytics tools that map customer data across channels Read More »