Report

Facebook Releases New Report on Video Performance Across Facebook and Instagram

SEO BLOG /

Facebook’s research team has published a new report which looks at the key components of the best performing videos on the platform, while also comparing the performance of the same video content across both Facebook and Instagram. The impetus behind the research is obvious – Facebook offers a video ad option called ‘Placement Optimization’, which […]

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Facebook Releases New Report on the Benefits of Gender-Positive Messaging

SEO BLOG /

I’m not sure how I feel about Facebook’s latest IQ Insights report into the benefits of gender equity-based messages for brands. Titled “How Gender-Positive Ads Pay-Off”, the report incorporates the results of a survey of more than 1,500 people in the US, with researchers finding that people responded 8-10% more positively to brands that engaged

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Facebook Releases New Report on Maximizing the Potential of Your Video Assets

SEO BLOG /

Facebook has published a new report which looks at how brands can adapt their TV commercials to the Facebook setting. And while not every business has the budget to create TV ads, there are some key points of note within the report which could help all advertisers better optimize their Facebook video campaigns. First off,

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60% of SMBs report half or more of online sales come from Amazon, Jet & eBay [Survey]

Amazon, Channel: Retail, E-Commerce, Holiday Retailer, SEO BLOG /

According to a recent survey conducted by NetElixir, a majority of SMBs are seeing strong returns on Amazon, Jet and eBay. Surveying 500 small to mid-sized US retailers that sell online, 60.2 percent attributed at least half of their online sales to the three online marketplaces. Of that 60.2 percent, 26.6 percent said there was

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AWS Outpaces Rival Cloud Platforms, Props Up Amazon’s Q2 Earnings Report

Amazon, Amazon Web Services, AWS, Business, ecommerce, online retailer, SEO BLOG / / 4 Comments

Amazon Web Services’ (AWS) performance was highlighted in the recent second quarter earnings report of parent firm Amazon. In fact, it seems that the retailer’s cloud computing unit held the fort for the entire group, becoming the leading contributor to the company’s profits. While Amazon.com, Inc. missed its earnings estimates, AWS continued to dominate its

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Google now shows job postings in its search results, Report

search engine optimization google, SEO BLOG /

Today Google just rolled out a major feature and it will help you nab a new job. Google today launched a new jobs search feature right on its search result pages that lets you search for jobs across virtually all of the major online job boards like LinkedIn, Monster, WayUp, DirectEmployers, CareerBuilder and Facebook and

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LinkedIn Releases New Report on How Employee-Shared Content Can Drive Audience Action

SEO BLOG /

With social media giving everyone a voice, employee advocacy – and expanding your marketing reach throughout your employees’ social networks – has become a much more significant consideration. LinkedIn is one of various platforms that have sought to tap into this trend, via their employee advocacy program ‘Elevate’, which aims to help encourage employee engagement

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