Google has been spotted testing Q&A videos in the knowledge graph cards for universities. The videos feature university faculty answering common questions about their school. They’re quite similar to the celebrity Q&A videos Google introduced last year. Lily Ray recently shared an example on Twitter for the query “UC Davis”: Google’s rolling out a cool […]
Google Tests Q&A Videos in Search Results for Universities Read More »
Want to make the most out of your content marketing investment? Then consider repurposing your old content. Maximizing your existing content can make a lasting impact – all while streamlining your content creation, gathering audience data, and saving resources. Join our next live webinar on Wednesday, November 6 at 2 p.m. ET as Corinne Schmid of ScribbleLive shares how repurposing content can
How to Repurpose Your Content & Maximize Demand Gen Results [Webinar] Read More »
The progression is clear. At first, the internet was an uncensored free-for-all where anyone could publish anything and the search engines did their best to index it all. Eventually, national governments began requiring search engines to censor according to national law. So Google and others introduced country-specific versions where local censorship was contained in-country. The
What happens when every nation censors search results globally? Read More »
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Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the digital community is discussing on this week’s episode of Marketing O’Clock. This week, Apple introduced a new way to search for podcasts and we attempt to use it to get more celebrities to tune in to our
But that’s come at a cost, as Amazon spends more on transportation as well as pushing more products out to its warehouses to get inventory closer to its customers. The price tag for those moves startled investors Thursday, as the company reported its third-quarter results. Amazon said it plans to spend about $1.5 billion more
Can B2B content marketers improve their business results in this environment? I ask myself this question on a regular basis. Why? Because we’re at an important point where outside factors create incredible marketing opportunities—and challenges! Beyond global economic uncertainty, we’re in the midst of a seismic shift in marketing due to the convergence of: Voice
2020 B2B Content Marketing Research: How To Improve Your Results Read More »
Content has become the foundation for so many of your most critical marketing tasks. If it’s not effective enough, things like demand generation, mid-funnel engagement, account-based marketing, and top-of-funnel lead generation will suffer. But consistently creating quality content for every stage of the buyer’s journey is easier said than done—and there’s new research that shows
Why Your Content Isn’t Driving the Results You Want Read More »
Hi friends! Today’s thrilling post will be a follow-up piece to a post I wrote some months ago about YouTube Lead Form Ads for PPC. I highly recommend giving that a read if you’re looking to test/expand into YouTube Lead Form Ads, as there are some components, such as the webhook solution, which requires a
YouTube For Action Lead Forms: Early PPC Results Read More »
Google announced this week that it launched a new way of displaying additional search results on the mobile SERP, the More Results button, effectively removing pagination. How does this impact your site? According to a tweet from Google’s SearchLiason Twitter account, secondary organic search results will now be displayed differently on mobile. Upon reaching the
Tomorrow, over 3,000 market research experts from all over the world will join Askia at Research & Results 2019 in Munich! The German trade show has become the largest MRX conference in the EU with over 112 workshops, a fully-booked Innovation Area and exhibitors from all over the world. We’ve been regulars of this event
