There is more to creating content than just writing — teamwork and collaboration are critical for successful campaigns. A lot of articles discuss marketing and research strategies, but they don’t discuss office politics, integration of teams, dealing with unsuccessful campaigns, and the ideal content team. In last week’s #SEMrushchat, Christoph Trappe and our community discussed each of […]
Creating Content That Will Drive Results Read More »
DuckDuckGo has been spotted serving quick answers in search results, which are largely similar to Google’s featured snippets. Ross Hudgens shared a screenshot on Twitter which shows a quick answer being served on the right-hand side of desktop search results (also works on mobile). DuckDuckGo recently added quick answers. This is a better experience for
DuckDuckGo Adds Quick Answers to Search Results Read More »
Google says that this month it will “no longer charge partners for referral links on Google Flights.” As a result, the company is removing the “ads” and “sponsored” labels from Google Flights and the flights unit in Google search results. Results ranked according to price and convenience. A Google spokesperson said in email that flight
Google removes ‘ads’ and ‘sponsored’ labels from flight search results Read More »
Betting against Facebook Inc. (FB) and its stock has been the wrong call. Shares have powered higher since the beginning of October, rising by over 26%, which is double the pace of the S&P 500 increase during that time. Now, with fourth quarter earnings around the corner, it may not be the time to bet
Strong Quarterly Results May Push Facebook’s Stock Even Higher Read More »
In the latest instalment of the Ask Google Webmasters video series, John Mueller goes over a series of tips on optimizing images for search results. Before going over the technical details of image optimization, Mueller asks site owners to take a step back and look at the bigger picture. Don’t optimize images just for the
Google’s John Mueller on Optimizing Images for Search Results Read More »
Google announced they are sun-setting data-vocabulary.org structured data. Beginning in April 2020, structured data using data-vocabulary.org microdata will not be eligible for rich results. All sites still using data-vocabulary.org structured data should begin moving to Schema.org structured data. Related: What Is Schema Markup & Why It’s Important for SEO What is data-vocabulary.org? Data-Vocabulary.org Structured Data
Google Ends Rich Results for Data-Vocabulary.org Structured Data Read More »
In 2019, Google introduced a new format in mobile search results which included a small “favicon” icon from the website, to the left of the snippet. This week, Google announced that a similar format was being launched in desktop results. Yard carried out a user study on mobile results in September that concluded that some
Google desktop favicon search results study Read More »
Friday 17 January 2020, 7:00 am Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge How do you create a more authentic advertising campaign for
Google has posted an update informing us that the Google rich result testing tool can now report on unloadable embedded resources. Google rich results test. This tool tests to see if your pages have the necessary markup to show rich results in Google search. It can also show you what those rich results may look
Google Rich Results testing tool now reports on unloadable embedded resources Read More »
Google is rolling out a new addition to search results this week which makes it easy to shop for popular products. When searching for keywords such as “running shoes” or “down jackets” Google will now return a new section that showcases popular products from stores across the web. This new section will show up when
Google Introduces a New Shopping Section in Search Results Read More »
