Back in May Google released a redesign for the mobile search results with a new black “Ad” label and favicons by the URLs in the organic search result snippets. Several months after that launch, Google is now rolling out this redesign to desktop search results. The announcement. Google announced this on Twitter Monday in the […]
Several years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as they’re now called, have accounted for an increasing share of retail search budgets ever since. More recently, however, Google has been augmenting organic search results with product listings. It’s in a product search
Google rolls out organic ‘Popular Products’ listings in mobile search results Read More »
How is content marketing managed as a process in other companies? Reaching best practices is an attractive but long-term goal. Knowing how content marketing broadly functions in other companies can help you spot weak points in your organization right away. To learn what an average content marketing team looks like and aims at, we surveyed
Survey Results – Content Marketing Statistics for 2020 Read More »
Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where we crunch the
The best hikes in Massachusetts are not only the ones that give people the feeling of getting away and reconnecting with nature, but those that also have a certain photogenic quality to them. Social media is no stranger to scenery shots and today’s hikers often share their best photos of trails. Travel With Data, a
Web Design and SEO Requirements are Always Shifting. Don’t be Left Behind in the New Year! 2Marketing of Toronto is rolling out the New Year of 2020 with the latest and greatest techniques in Web design and SEO (Search Engine Optimization). Online everything changes in the blink of an eye. What worked yesterday can fall
Conventional wisdom holds that search engine optimization (SEO) is an essential part of digital marketing. When it comes to measuring the outcomes of these strategies, though, there are common SEO metrics, like keyword rankings and organic website traffic, and then there are SEO results. What I’m talking about is digging a bit deeper into the
Three Approaches To Measuring SEO Results With Analytics Read More »
No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”. Moreso, statistics have it that storytelling can boost conversion rates by 30%. Even 62% of B2B marketers hold storytelling in high regard as an effective content
All brands have the best intentions with their emails, but there are a lot of little things that can hurt your email marketing performance — and many of them you might not even be aware that you’re doing. Some email marketing mistakes annoy consumers. Others make it so that the message never gets in front
8 Email Marketing Mistakes That Are Killing Your Results Read More »
We know the number of features like knowledge panels, images, local packs and other elements have proliferated in search results in recent years, and that has had a significant impact on SEO strategies. Now, a new study aims to show how much the introduction and variation of these features are changing searchers’ behavior. When search
