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LinkedIn Updates its Search Options with New Results Listings and Improved Layout

SEO BLOG /

LinkedIn has updated its on-platform search options, reformatting the search page to make it easier to utilize the various filters available, and hone in on the results you need. When using LinkedIn search (on desktop), you’ll notice that the search filters have now been moved to the top of the screen, with each option available […]

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Measuring real-world foot traffic results from 3 quick-service restaurant campaigns

Channel: Local, Facebook, Local Search, Mobile Marketing, Mobile Marketing Column, SEO BLOG, Social media marketing, twitter /

Over the course of 2017, three advertising campaigns in the restaurant industry caught our attention. Only one was a strategically created campaign, with the other two originating as social media events that were completely unplanned by the companies involved. To get a sense of how events like this drive store visits, we set out to

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Our Client Tried Yahoo Gemini And Saw Impressive Results

PPC, SEO BLOG, Uncategorized /

While Google and Bing might be your main breadwinners for paid search, don’t count out little-used platform Yahoo Gemini to gain some efficiency. Iterations of Yahoo Gemini have been around since February 2014. Starting as a way to leverage mobile and tablet traffic, Gemini’s main focus in those early days was on native ads. These

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The 2018 guide to rich results in search

rich results, rich results testing tool, Schema.org, SEO, SEO BLOG, structured data /

Over the past few years, Google’s SERPs have become progressively more enhanced and detailed. Users require as much information as possible before deciding which result to place their trust in and click through to. It’s therefore no surprise then that rich results have become increasingly prominent. Rich results are essentially a way of highlighting your website’s content

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Links to competing shopping engines in UK Google Shopping results

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Antitrust, Google: Google Shopping, Google: Legal, Search Engines: Shopping Search Engines, Search Marketing, Search Marketing: Shopping Search Marketing, SEO BLOG /

How’s that “inclusive” new look for Google Shopping results in the EU coming along? Kind of strangely, it seems. Last summer, the European Commission fined Google nearly $3 billion for favoring its own shopping content in search results and hurting competition. The Commission ordered the company to deliver a solution that offers “equal treatment” to

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How to get better results from using less marketing tech

Managing marketing technology, SEO BLOG /

3 key ways to streamline your martech stack and maximize the value of your marketing toolkit Martech is about finding the right tools to help you reach specific outcomes. Paring down to only the necessary tools will help you control your budget, extract more value from each tool, and see what you’ve been missing. Streamlining

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Think Out of the Box for Better Content Results

Content Creation, Content Marketing Examples, SEO BLOG /

This post was co-written by Shopify’s Casandra Campbell. Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience

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Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different

Bing, Channel: SEO, Google, SEO BLOG /

Searches for “Super Bowl ads” are about to heat up as we head into Sunday. People turning to Google and Bing for information about the official Super Bowl Lii commercials will find very different treatments of the results on each of the engines. Here’s a look at how those results compare. Going in alphabetical order, we’ll

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