Results

Facebook Full Year 2017 Results: Solid Revenue Growth, Questions Over Future Shifts

SEO BLOG /

Facebook has released its Q4 and full year 2017 performance results, once again posting solid numbers across the board – though there are some interesting notes on the impact on their shift towards more ‘meaningful connections’ First off, on active users, Facebook’s monthly active user count rose to 2.13 billion, an increase of 14% year-on-year. […]

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A key ingredient for successful local search results

Channel: Local, Local Search Column, SEO BLOG /

Customer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they don’t know about already. If they were a regular or loyal customer, they wouldn’t need to search. But that’s not entirely true. Due to the  “Google effect” or digital amnesia, consumers

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80% of Google Home results come from snippets

Channel: SEO, Google, Google: Google Assistant, Google: Google Home, Google: SEO, Google: Web Search, SEO BLOG /

Digital agency ROAST has released a Voice Search Ranking Report (registration required), which seeks to categorize and understand how Google processes and responds to voice queries. It also tries to determine when Google Home uses featured snippets/Answer Box results and when it does not. The company used keyword analytics to compile a list of “616

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Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work

All Things SEO Column, Channel: SEO, SEO - Search Engine Optimization, SEO BLOG, SEO: Structured Data & Schema.org /

Review snippets, in which review stars appear next to your SERP listing, have long been among the most coveted rich results sought out by SEOs. Unfortunately, the pursuit of these review snippets over the years led to a lot of abuse — webmasters and SEOs would attempt to gain the rich result by implementing deceptive structured

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Holiday retail results, Search Engine Land Awards and more

Channel: Industry, SEO BLOG, The Search Engine Land Community Corner /

I hope you’ve had a great week as the new year truly kicked into gear. Calling all incredible search marketers (psst, that’s you)! Entries for this year’s Search Engine Land Awards are now open! Our fourth annual awards event will be held at SMX Advanced in Seattle this June. With more than 25 categories across

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Changes to your site and the search results • Yoast

Ask Yoast, Content SEO, Crawl directives, Google Search Console, SEO BLOG /

Whenever you make some big changes to your website, for instance to your brand name, you’re probably eager for these changes to show in the search results. Unfortunately, it can take a while for Google to crawl your site again and until then, it will show the indexed version of your site in the results,

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Our Results, Analysis, and Decision

Advertising, SEO BLOG, Social media marketing, Twitter advertising, Twitter Tips /

“@buffer, you’re invited to our beta program” Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode. The idea is simple: For $99 a month automatically promote your Tweets and profile to expand your

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Google removes addiction treatment ads from UK search results

Channel: SEM, Google, Google: AdWords, SEO BLOG /

Google has removed search ads related to addiction treatment in the UK, following an investigation by The Sunday Times (registration required). The investigation revealed an ongoing issue with middlemen bidding on the terms and receiving large kickbacks from the private centers where the searchers are ultimately referred to, in a practice called “patient brokering.” The companies

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10 facts about rich results that all SEOs should know

All Things SEO Column, Channel: SEO, Google, Google: Rich Snippets, SEO - Search Engine Optimization, SEO BLOG, SEO: Structured Data & Schema.org /

As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As a marketer, those terms probably aren’t new to you. They’re intended to make search results stand out by incorporating additional information in the form of pictures,

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