If you’re a small business owner with a modest budget, you may be wondering where to begin with advertising. Although the advertising world can be overwhelming, the good news is that you know your business better than anyone else. Here are a few things to consider when creating your advertising plan. 1. Define your goals […]
Advertising Your Small Business: Small Budget, Big Results Read More »
In this article, I’d like to highlight the snippet preview in our Yoast SEO plugin. What is it, how does it work and what should you pay attention to? First of all, I have to point out that Google makes the final selection of content for your mention in the search result pages. No matter
How to make your site stand out in search results • Yoast Read More »
“Budgets recede amid demand for results.” That’s Gartner’s headline on their latest CMO budget research report. Kudos to Gartner for continuing to track the growth of CMO technology spend and to their PR team for the dramatic spin — but, honestly, who cares? I certainly don’t, and it’s not just because I’ve had to dedicate
CMOs should be measured by their results, not their spend Read More »
Here’s an interesting one – Google is piloting a new initiative which will display videos of various celebrities answering commonly Googled questions about them, within search results. As you can see, when you conduct a relevant search on Google (either within the app or on mobile web), you’ll get an option to view a video
Google’s Adding New Videos of Celebrities Answering Common Questions to Search Results Read More »
Usefulness Content Freshness Is your business totally aligned with your vision? If you have any shred of doubt, you need to read “Total Alignment: Tools and Tactics for Streamlining Your Organization”. This book offers a complete framework for every single step that you need to take
Total Alignment Connects Business Vision to Actual Results Read More »
Posted by Trevor-Klein This blog is for all of you. In a notoriously opaque and confusing industry that’s prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only
Our Readership: Results of the 2017 Moz Blog Reader Survey Read More »
Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. It shows the main search result snippet, and below it, it shows a carousel of answers picked from the content on the page the snippet is linking
Google testing an answers carousel within the search results snippets Read More »
Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight simple ways a blog can improve your website’s organic visibility, traffic and results. 1. Create a compelling name for your blog It irks me when I go to a company’s
8 simple ways to utilize a blog to improve SEO results Read More »
Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query. A Google spokesperson told us: We
Google officially increases length of snippets in search results Read More »
Google has added an audiobook option to its book search feature. Now, if you search for a specific book title, the Google book search feature includes an “Audiobook” button under the “Get Book” tab that will display different audiobook platforms offering the title. The book search update was announced via the following tweet: Have audiobook,
Google book search now includes audiobook results Read More »
