Results

How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

SEO BLOG /

Posted by randfish It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t. Click on the whiteboard image above […]

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Does Long-Form Content Still Get Worthwhile Results?

Blogging, Content, conversions, long form, long-form content, SEO BLOG /

We’ve been writing (and promoting) long-form content for years now. But is its popularity finally on the wane? If you’re a blogger, journalist, marketer, or writer you’ll know about long-form content and the booming popularity that it’s experienced over the last few years. Much research points to the fact that this longer format has positive

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How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday

SEO BLOG /

Posted by randfish When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by

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Female Freelancers, You Get Screwed in Pay: Here Are 6 Steps to Better Results

SEO BLOG, Strategy /

The freelance labor market may not be the greater than a third of all workers that some sources claim. But that still leaves upwards of 11 million. A study that came out recently suggests that women who freelance are getting about a third less for their work than men doing the exact same things. Variation

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Google adds wait times to local results in search and maps

Channel: Local, Google: Maps & Local, SEO BLOG /

Wait times for some local listings, such as restaurants, are Google’s latest addition to its local search results, appearing when people view those listings in web search. Eventually, this information will appear on Google Maps, as well. The new feature will appear near the popular times information, which currently shows users how busy a venue is at a particular

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Google promises to improve accuracy of tweets shown in search results

Channel: SEO, Google: News, Google: SEO, SEO BLOG, Twitter: Business Issues /

After news about the Texas church shooter came out, many searchers went to Google to learn more about the shooter. What they found when searching the shooter’s name in Google Sunday night, and for a period of time afterward, was highlighted tweets from Google’s Twitter partnership that showed misinformation. Last night, Google issued a statement

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How to Use Social Media Automation to Improve Your Results (and Not Lose Your Mind)

SEO BLOG /

Not too long ago I broke down my daily social media management routine to explain how I manage all my client accounts without losing my mind. In this post I want to briefly cover how planning and social media automation are my best friends when it comes to effectively staying on top of regular posts while

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US court orders Google not to comply with Canadian court’s order delisting search results

Channel: SEO, Google, Google: Legal, Google: Outside US, Google: Web Search, SEO BLOG /

A federal court in California has blocked implementation of a Canadian Supreme Court ruling that ordered Google to delist websites associated with a company called Datalink from Google’s global index. The Canadian decision (Google Inc. v. Equustek Solutions) was an example of a court in one country asserting authority over global activity outside its jurisdiction. Because Google exhausted

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