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Service-area businesses are coming back to the local results

After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google plans to add pure service-area businesses (SABs) back into the local results — this includes home-based businesses. The disappearance of results for home-based businesses in markets without Home […]

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Navigating The Local Search Ecosystem To Yield Results

The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like Google and Bing. Originally the brainchild of

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Summer Brings Sizzling Results | 2017-10-09

Sales of cooling equipment increased this summer, according to the Air-Conditioning, Heating, and Refrigeration Institute (AHRI), whose combined June and July 2017 reports showed that U.S. shipments of central air conditioners and air-source heat pumps were up about 5.7 percent compared to units shipped during the same time frame in 2016. Specifically, shipments of air

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Google testing blue ‘instant’ AMP label in the search results

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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How To Use 2018 B2B Content Marketing Trends To Improve Results

2018 B2B Content Marketing Trends [Research] With one or more devices within arm’s reach ready to deliver information it’s no surprise B2B content marketing continues to be core to business success. If you’re a B2B marketer, I’m sure you get it because 91% of B2B respondents use content marketing according to 2018 B2B Content Marketing Trends Research

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Bug drops Sitelinks Searchbox from Google search results

A bug in Google has wiped out a search feature that allows searchers to search within a specific site from the Google search result snippets. The feature launched three years ago, and it is officially called a Sitelinks Searchbox, where Google will show a search box directly within a search result snippet, allowing the searcher

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CSEs will compete head-on with Google Shopping in EU search results

Ads from Comparison Shopping Engines will start appearing in Google Shopping results on September 27, 2017. In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the

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Apple switches back to Google search results for iOS & Mac

Apple has switched back to using Google for their search results needs in both iOS and their Mac operating system over Spotlight search, TechCrunch reports. Google and Apple spokespersons confirmed this with Search Engine Land via email. The “search the web” results you get in both search interfaces will no longer be pointing to Bing,

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