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With a digital strategy, leveraging location can yield big results | Business Observer

With a digital strategy, leveraging location can yield big results | Business Observer

Lawyers and law firms venturing into the digital landscape rec-ognize the benefits of a digital marketing plan that incorporates search engine optimization, Goo-gle ads, and social media. But there are a few key points that lawyers should know before they finalize an overall strategy for their digital approach. In today’s digital world, law firms have […]

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Facebook Begins Testing Ads within its Search Results: MoreVisibility

Facebook Begins Testing Ads within its Search Results: MoreVisibility

Monica Pissanos – December 27, 2018 Facebook recently announced that it will be testing ads in its search results. These test ads will run in both the channel’s primary search results as well as its Marketplace search results. This upcoming initial test will only be available to select retail and automotive advertisers, but will open

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Marketing School - Digital Marketing and Online Marketing Tips: Organic Click-Through Rate Lessons on 5 Million Google Search Results

Marketing School – Digital Marketing and Online Marketing Tips: Organic Click-Through Rate Lessons on 5 Million Google Search Results

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. Source link

Marketing School – Digital Marketing and Online Marketing Tips: Organic Click-Through Rate Lessons on 5 Million Google Search Results Read More »

Suiteness email showing an example of personalization in marketing

How a Remarketing Pixel in Email Can Drive Results

Email campaigns have been and continue to be instrumental to the success of digital marketing. Email marketers know that campaigns can build relationships between brands and their audiences. They also promote brand awareness and boost engagement-driven revenue. If you think that social media has dulled email marketing’s shine, think again. Nearly 60% of people allow

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YouTube to Display Shopping Ads on the Home Feed and in Search Results

YouTube to Display Shopping Ads on the Home Feed and in Search Results

Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap into users’ shopping intent. Users are increasingly turning to videos to help them decide what to buy during the holiday season, Google says, which is why it will benefit advertisers to have their shopping ads displayed on YouTube: “Video has

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