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With a digital strategy, leveraging location can yield big results | Business Observer

Lawyers and law firms venturing into the digital landscape rec-ognize the benefits of a digital marketing plan that incorporates search engine optimization, Goo-gle ads, and social media. But there are a few key points that lawyers should know before they finalize an overall strategy for their digital approach. In today’s digital world, law firms have […]

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Google regularly changes search results: WSJ

SEO BLOG / Good To SEO

Google engineers and contractors work behind the scenes tweaking algorithms that alter search results in ways it has publicly denied in the past, The Wall Street Journal found in an investigation published Friday. After testing Google’s algorithm and conducting over 100 interviews, the Journal reported that Google has intervened in its algorithm to demote spam

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Google Uses BERT Technology To Develop Its Search Results

SEO BLOG / Good To SEO

Google has recently gone live with their latest update that involves the use of BERT technology in search engine results. According to HubSpot, Google processes over 70 000 search inquiries per second. If you do the math, this number leads to 5.8 billion searches per day. Besides making such large amount of searches per second

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Facebook Begins Testing Ads within its Search Results: MoreVisibility

SEO BLOG / Good To SEO

Monica Pissanos – December 27, 2018 Facebook recently announced that it will be testing ads in its search results. These test ads will run in both the channel’s primary search results as well as its Marketplace search results. This upcoming initial test will only be available to select retail and automotive advertisers, but will open

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Marketing School – Digital Marketing and Online Marketing Tips: Organic Click-Through Rate Lessons on 5 Million Google Search Results

SEO BLOG / Good To SEO

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. Source link

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How to check Google search results for different locations

SEO BLOG / Good To SEO

One of the fundamental truths about SEO is that no two Google searches are the same. The logic behind it is simple, things you’ve Googled, read and watched are stored for at least three months before your Web & App Activity is deleted, if at all. This, together with data on devices you use as well as places you go – both in

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How a Remarketing Pixel in Email Can Drive Results

SEO BLOG / Good To SEO

Email campaigns have been and continue to be instrumental to the success of digital marketing. Email marketers know that campaigns can build relationships between brands and their audiences. They also promote brand awareness and boost engagement-driven revenue. If you think that social media has dulled email marketing’s shine, think again. Nearly 60% of people allow

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Six areas to focus on for better SEO results Search Engine Watch

SEO BLOG / Good To SEO

Page speed optimization should be at the core of your SEO strategy. Your page speed is just as important as site speed is to SEO. Here, page speed should not be mistaken for website speed. What is page speed optimization and how important is this factor to your overall website ranking? Your page speed is

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YouTube to Display Shopping Ads on the Home Feed and in Search Results

SEO BLOG / Good To SEO

Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap into users’ shopping intent. Users are increasingly turning to videos to help them decide what to buy during the holiday season, Google says, which is why it will benefit advertisers to have their shopping ads displayed on YouTube: “Video has

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Podcasts Now Show Up In Google Search Results

SEO BLOG / Good To SEO

Chuck Forbes – June 4, 2019 Google continues to update its search results to provide the user with the most efficient experience. It is no secret that that even in the age of video, audio files (better known as podcasts) have thrived. Their easily digestible format allows users to learn on the go – making

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