Reviews

Seven time-tested tactics to generate – Google reviews

A vast majority of customers find Google reviews posted by strangers just as trustworthy as personal recommendations. So how can businesses encourage customers to leave a review for them on Google? A staggering 97 percent of customers depend on online reviews to make a purchase decision. Google reviews build and insulate brand reputation, thereby helping […]

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Seven time-tested tactics to generate more Google reviews

A vast majority of customers find Google reviews posted by strangers just as trustworthy as personal recommendations. So how can businesses encourage customers to leave a review for them on Google? A staggering 97 percent of customers depend on online reviews to make a purchase decision. Google reviews build and insulate brand reputation, thereby helping

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Hootsuite integrates Yext Reviews into its dashboard

Yext customers can now see local reviews and analytics in their Hootsuite dashboards. Yext and Hootsuite have teamed up to enable businesses with physical locations to monitor and respond to their Yext reviews within Hootsuite’s social media management dashboard. The Yext integration will pull in both online reviews and review data, including review metrics related

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Product Reviews 101: A Guide for Business and Branding Experts

From an overall branding, marketing and reputation management perspective, product reviews play a crucial role in determining not only how a potential customer may perceive your brand or product, but also whether or not they choose to complete a purchase. In this digital age of user-generated content and aggregated review sites, as well as the

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How to make online reviews one of your most powerful SEO weapons

Online reviews and SEO have been closely tied together for a long time. That’s common knowledge at this point. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results. That’s a hefty chunk! The importance of online reviews in today’s business world is undeniable. However,

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Ask SCORE: Encourage customer reviews — and pay attention to them | Business

In my last column, I discussed how to boost your business’s online presence through online directories. I suggested that one of the simplest, yet most important, things you can do to enhance your online visibility is make sure your business name, address and other contact information are placed on the web in as many places

Ask SCORE: Encourage customer reviews — and pay attention to them | Business Read More »

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