Reviews

SMBs Failing to Urge Customers to Leave Positive Reviews, Research Finds

SEO BLOG /

Not enough small businesses advocate for their brands in ways that allow them to build their online reputations, new findings from Clutch Research’s The Manifest suggest. Small businesses that want to exercise greater control over their online reputations must first claim control over their online narratives by encouraging customers to leave positive reviews and sharing […]

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New app rating formula headed to Google Play will favor newer reviews

SEO BLOG /

Google is increasing the weight of more recent app reviews when calculating an app’s average Play store rating. The announcement came Wednesday at the company’s annual I/O developer conference. The refreshed ratings will be rolling out to the public beginning in August. Freshness will matter more. The idea of weighting more recent ratings is based on

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Local Reviews Can Help Your Business Rank Higher In Local SEO

search engine optimization cost, SEO BLOG /

Many facets go into a marketing strategy, and that’s what makes it so interesting. Marketers need to think about who their clients are and what their online search and shopping habits are. They also have to keep a keen eye on the competition, create similar angles that are better than the competition or break out

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Rio SEO to Host ‘Is Your Brand Listening to Local Reviews?’ Webinar

SEO BLOG /

Rio SEO logo SAN DIEGO (PRWEB) April 23, 2019 WHAT: The vast majority of today’s consumers read online reviews before making a purchase. In fact, 72 percent of consumers will not take action unless they’ve read reviews. Furthermore, Google has prioritized reviews to the point that a company’s location may not be visible in

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Customer Reviews Are The New Content Marketing

Content marketing /

  Content marketing and customer reviews have historically been thought of as very different. Content marketing is largely pre-purchase and focuses on education and persuasion (sometimes, entertainment). Customer reviews are, by definition, post-purchase and focus on customer experience. But as Mark Schaefer points out in Marketing Rebellion, large swaths of potential customers aren’t reachable by

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Product reviews have big impact on shopping behaviour

Customer reviews and social proof, ecommerce /

Chart of the week: 30% of shoppers believe that product reviews from people like them display understanding from retailers Shoppers now want brands that connect with them in a number of different ways, offering the best experience but also showing that they have similarities. They want to purchase from companies that understand them, their needs

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Rio SEO to Host ‘Is Your Brand Listening to Local Reviews?’ Webinar

SEO BLOG /

Co-hosted by Rio SEO and Over The Top Marketing, the webinar will address strategies for enterprise marketers to drive maximum SEO and reputation management value from online reviews SAN DIEGO (PRWEB) April 23, 2019 WHAT: The vast majority of today’s consumers read online reviews before making a purchase. In fact, 72 percent of consumers will

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4 Ways to Acquire Customer Reviews Using Social Media

Customer Reviews, customer testimonials, customers, Engagement, Facebook, Instagram, LinkedIn, negative reviews, positive reviews, Social Media, twitter /

Building a brand’s reputation is not something you do overnight. It requires time, effort and a darn good communication plan. But keep in mind that if you are the only one defending the quality of the products and/or services you provide, you won’t get anywhere. For that, you need your customers and users to spread

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