Reviews

85% of Consumers Think Local Reviews Older Than 3 Months Aren’t Relevant

A new study from BrightLocal reveals the importance that consumers place on local reviews from other customers. Especially reviews that have been submitted recently. As the title states, a vast majority of consumers don’t even care about reviews that were left longer than three months ago. A significant number of consumers (40%) only take into

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85% of consumers disregard local reviews more than 3 months old

When it comes to reviews, recency matters. Forty percent of consumers say they only look at reviews of local businesses written in the past two weeks — with 85 percent saying reviews more than three months old are no longer relevant. That’s according to the 2018 edition of BrightLocal’s Local Consumer Reviews Survey. The report

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Managing Online Reviews: New Tools Help Fleets Safeguard Reputations

Truckers concerned about the havoc online reviews can wreak on their fortunes can take heart: The latest crop of online review software enables you to establish a powerful command center to monitor and influence your company’s reputation. “Penske has been handling online reviews and social media comments for many years,” said Randy Ryerson, Penske’s director

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Fine Homebuilding – Expert home construction tips, tool reviews, remodeling design and layout ideas, house project plans, and advice for homeowners

An Austin bungalow remodel results in a home for the ages. Austin-based CG&S Design-Build gives this historic home a period-appropriate upgrade. Designer Marianne Cusato offers ideas on maximizing space and balancing aesthetic details when installing cabinets, shelves, end panels, and moldings. A balance of form and function was key for creating better flow, more storage,

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5 Ways to Use Customer Reviews in Your Content and Mistakes to Avoid

A study by the Spiegel Research Center in 2017 reveals that displaying reviews can increase conversion rates by up to 270%. Another study by Nielsen and the Better Business Bureau shows that 55 percent of all US adults online “always” or “often” use ratings and reviews to make purchase decisions. I’m sure even without these

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