I’m really not sure what I think about this, so I’d love to discuss with you on Linkedin or Twitter. As I write this, it’s Thanksgiving Week in the United States, which means millions of people will spend billions of dollars on Black Friday and Cyber Monday, and will temporarily say things like “doorbusters” without a trace of […]
Are Amazon and Lyft Making Online Reviews Too Important? Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: Google seller ratings, complex SEO & local reviews Read More »
No one disputes the importance of online reviews. Numerous surveys and reports document their influence on consumer purchases. A more controversial topic is how to capture reviews and what tactics are ethical and effective. A new Bazaarvoice report featuring survey data from U.S. and French shoppers, 18 and older, discusses consumer reactions to “incentivized reviews”
Report: ‘Incentivized reviews’ effective for consumers and brands Read More »
BrightLocal released a study on reviews within Google local and Google maps. It looked at over 93,000 business reviews in Google and produced the findings around how many businesses have reviews, the average star ratings across businesses, their rankings in Google local and more. Who gets reviews and what are the types of reviews given?
Google local reviews study shows 74% of businesses have at least one review Read More »
I recently heard a story of a business that got caught with fake reviews on Yelp. They were also an advertiser spending thousands of dollars a month on ads. When they got caught, Yelp canceled their ad account and told them they would be demoting the listing’s ranking for 6 months. After that time, they
Yelp vs Google: How they deal with fake reviews Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: Google SEO feedback, fake local reviews & Google walkout Read More »
66. That’s the number I want you to remember today. It’s a hexagonal and triangular number. It’s the name of the Mother Road, the famous and historic Route 66. Sixty-six is the international direct dialing code for Thailand. And, it is the number of hot dogs Joey Chestnut ate in 15 minutes in Nathan’s Hot
Why You Trust Anonymous Reviews More than You Trust Your Ex Read More »
Most employees want an honest evaluation of what they do well and what they need to improve, but few employees believe performance reviews are objective. Recent research from Gallup shows that 71% of employees believe their performance reviews are unfair. With end-of-year reviews coming up, what can your HR team do to make employees feel
Do Your Employees Believe Their Performance Reviews are Unfair? Here’s What You Can Do Read More »
Did you know that 84% of online shoppers trust reviews just as much as they do their friends? That means that any time you can show off the trustworthiness of your products with positive reviews, you’ll be much more likely to close the deal. With Google Shopping ads, you can promote your best products with
How Reviews Impact Google Shopping Ads (and How to Get More of Them) Read More »
How to Use Social Media to Get More Customer Reviews Social media marketing should be a part of every business’ online marketing strategy. Along with boosting sales and building brand awareness, social media platforms can also be used to generate more customer reviews. Here’s how to leverage your social media accounts to get more reviews.
How to Use Social Media to Get More Customer Reviews Read More »
