A motivated customer with an ax to grind can damage the reputation and revenue of an eCommerce store. Negative reviews are something everyone who does business online has to deal with, but they make many eCommerce merchants nervous — so nervous they’re tempted to scrub every negative review from their stores. But is that the […]
Should eCommerce Merchants Remove Negative Product Reviews? Read More »
Having easy access to the web has radically changed the way people shop for almost everything today. From mobile phones to dentist services, it’s rare to blindly make a purchase decision without reading through several online reviews. In 2016, 90% of shoppers read at least one online review before deciding to visiting a business. More importantly,
7 Reasons Online Reviews are Essential for Your Brand Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Instagram tests new features, Facebook app reviews & sales tax laws Read More »
SEOs are, more often than not, “cat people”. That’s no surprise, given that we spend a lot of time online, and given that The Internet Is Made Of Cats. That’s why the first website which I’m looking at in this series belongs to the Cats Protection charity – a UK organization dedicated to feline welfare. I’m going to explore
Jono reviews: Cats Protection • Yoast Read More »
With more ways than ever for consumers to share their opinion, reviews are now a crucial consideration for your marketing strategy. Source link
15 Reasons Your Business Needs Online Reviews [Infographic] Read More »
We all know that when it comes to search engine optimization (SEO), every industry has its quirks but the restaurant and hospitality industry are very much their own beast. Potential customers can get almost everything they need to make a purchase decision from Google Maps, Google Reviews, Yelp and other review sites like TripAdvisor for
How the hospitality industry should approach online reviews and citations Read More »
One of the main ways bloggers build momentum online is by developing products which resonate with their readers. This is a great way to encourage people to continue visiting your website, and even earn some much needed income. Even after creating a product it’s important you market it the right way which involves using some
Four Ways to Attract More Reviews To Your Internet Products Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
You’ve probably all seen websites that showcase the reviews their customers have left for them on Yelp, Google Maps and other third-party websites. According to John Mueller, a Google webmaster trends analyst, it is perfectly OK with Google’s webmaster guidelines to take some of those reviews and highlight them on your company website. The only
By Mark Zeni – 1 minute read The concept of reputation marketing has really begun to take off in recent years. Companies are starting to realize that obtaining the right reviews from happy customers and users has a huge number of benefits. After all, word of mouth marketing is the most powerful advertising strategy in
Why User Reviews are Essential for Any Website Read More »
