If you own a computer or a smartphone, chances are that you’ve done some form of online shopping before. Online shopping has many pros and cons as you have probably experienced. On one hand, you can shop in the comfort of your home or on the go. On the other, you can never really be […]
One of the major forms of social proof that marketers rely on is being systematically destroyed. I’m talking about user reviews, and if you rely on reviews to either buy or sell, you need a new business strategy right now. The destruction of user-review reliability is getting so bad that it was the topic of a
If Your Business Relies on User Reviews, You Need a New Strategy Read More »
Reviews play a critical role in business discovery, but they can also be used to harm your reputation. So what can you do in such instances? Source link
How to Deal with Fake Negative Reviews [Infographic] Read More »
Last week, Facebook announced it had removed 32 Pages and accounts from its platform and Instagram for “coordinated inauthentic behavior” — a term used by Facebook to define efforts by a network of accounts aiming to spread malicious content. The bad actors behind the misinformation campaigns included eight Facebook Pages, 17 Facebook accounts and seven
Those of us who sell on Amazon tend to believe that reviews are all important and that negative reviews can dampen sales, in part, because Amazon likely includes an element of reviews in its Buy Box algorithm. Moreover, Amazon sellers also assume that customers are influenced by the reviews. Retailers often go to extraordinary lengths
Ecommerce merchants sometimes manage their online reviews out of fear. Doesn’t it make sense to remove wacky, blistering, or biased reviews, for instance, or at least post a rejoinder to them? Before you decide how to handle negative reviews on your site, consider these six perspectives on commonly held beliefs about how reviews function and
This is a list of the 25 best free SEO tools on the planet. In fact, these tools have helped my site get 200k+ visits per month. (Most of which came from SEO) The best part? All of these tools work GREAT in 2018. Let’s get started… 25 Best Free SEO Tools 1. Answer The
In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague Mike Blumenthal a statement that confirmed the reviews were not coming back: We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews. The reviews removed were old reviews from anonymous profiles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: Google hotel ads, Bing testing icon, reviews impact ranking & more Read More »
Why Facebook Reviews are Important for Law Firms Lawyers understand the importance of referrals and positive word-of-mouth marketing, but many overlook the importance of online reviews. Online reviews aren’t just for restaurants and retail stores. Your clients also want the opportunity to share their experiences and feedback. Facebook reviews are the simplest way to do
Why Facebook Reviews are Important for Law Firms Read More »
