Customer reviews have become a powerful force. Statistics say 90 percent of consumers check out reviews before visiting a business, 84 percent trust reviews as much as they trust personal recommendations, and 93 percent state reviews play a role in their purchasing decision. mcmurryjulie / Pixabay In addition to influencing purchases and impacting your online […]
TeroVesalainen / Pixabay The Internet is full of review sites. From Yelp and Google to Facebook Business Pages, there’s nowhere you can turn without seeing what other people have to say. The importance of having online reviews is unignorable. With 85% of people trusting online recommendations as much as personal ones1, the Internet is starting
Why You Should Have a System in Place to Get Online Reviews Read More »
Facebook is reminding developers that in order to keep access to a number of APIs, the app review deadline is August 1. Developers wanting to retain their access to any of the following APIs for existing apps will need to submit their apps for review and “re-request” permission to use the APIs: Facebook Login outside
Facebook reminds developers deadline for app reviews is less than a month away Read More »
With a record 90% of consumers reporting that they read online reviews before even checking a company out, honest feedback from verified customers is the lifeblood of business these days. A lot rides on your reputation, and 67% of purchasing decisions are influenced by online reviews. Though you may have a large number of seemingly
mohamed_hassan / Pixabay While most companies understand that online reviews are essential to the growth of their business, many don’t know how to procure them. Business owners may be reserved and don’t want to seem like a bother to their customers, so they avoid any direct asks or inquiries. Luckily, customers don’t view it that
It seems managers are always asking for and conducting reviews. Salespeople complain, sometimes fairly, about managers “micromanaging,” and wasting time. Some managers seem to take refuge in staring at reports and doing reviews. A lot of managers, if they were honest, probably don’t know why they are conducting a review. “It’s something we’ve always done,
What’s With All These F#!@&*g Reviews!? Stop Wasting My Time! Read More »
Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates
6 Ways to Use Reviews in Your Content and Pitfalls to Avoid Read More »
Posted by MiriamEllis Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews. Q: What
Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward Read More »
Online reviews, when done well, create new customers. Done poorly, they repel potential customers. How important are online reviews? More than 80% of Americans trust them, according to BrightLocal research. A new study I just finished yesterday for my upcoming book with Daniel Lemin found that online reviews rank second—behind only friend and
How to Get More Online Reviews for Your Business Read More »
I’m a longtime seller on Amazon’s marketplace. I mentor many sellers and help brands to improve their marketplace sales. I also belong to various Amazon forums. The topic of reviews on Amazon frequently comes up. Reviews are a powerful selling tool. The more reviews your product has, the more it will sell. But there are
