What goes into the decision-making process when a diner is looking for a restaurant? According to the new TripAdvisor “Influences on Diner Decision-Making” survey, 94% of US diners are influenced by online reviews. The numbers are also quite high in other countries, with French, Spanish, and Italian diners coming in at 90, 91 and 93% […]
94% of Diners Will Choose a Restaurant Based on Online Reviews Read More »
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source
Guide to Customer Reviews, Cyber Security Guide, and Drift Help Read More »
Do you work hard to earn great reviews for your business? If so, you’re not alone. Most businesses strive to get as many five-star reviews as possible. And it’s not hard to imagine why. Before you buy something online, drive across town to a restaurant you’ve never tried, or download an app, what’s the first
Your Business Needs More Negative Reviews. Here’s Why Read More »
If you’re a small business owner, online reviews can be a blessing or a curse. They’re great when you’ve got enough reviews—and if they’re positive. But things can change fast. Just one negative review can cost a business up to 30 customers. Managing all the reviews for your business can get cumbersome, too. There are
How to Effectively Manage Your Company’s Online Reviews Read More »
Customer reviews can boost conversions. Reviews are a crucial part of an ecommerce site’s social proof. Otherwise, shoppers have only sales copy to guide them. But product reviews are not always easy to obtain, especially for new sites or sites inexperienced with user-generated content. There are options to fill the void on primary products while
6 Alternatives to Customer Reviews (to Sell Products) Read More »
As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google, they take the validity of reviews seriously. I do extensive manual monitoring of the data on the BBB and have found they are one of the most reliable sources
Better Business Bureau reviews are complex. Here’s what you need to know Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google, they take the validity of reviews seriously. I do extensive manual monitoring of the data on the BBB and have found they are one of the most reliable sources
Better Business Bureau reviews are complex. Here’s what you need to know Read More »
Google announced both on Twitter and in its forums that it will notify customers or users who leave reviews on Google Local results after owners respond to their reviews. Reviewers will receive an email notification when a business responds. Google also plans to add mobile push notifications at a later date. Marissa Nordahl, community manager
Google to notify those who leave reviews when business owners respond Read More »
In a world where virtually anyone can create an Ecommerce site overnight, shoppers rely on reviews to confirm that they can trust a new brand and its products. Reviews provide an added level of security for consumers to shop without fear of being scammed or purchasing poor quality products. Ecommerce Customer Reviews That doesn’t mean
How to Use Customer Reviews on your Ecommerce Site Read More »
