SearchCap: PPC branded content & bad local reviews
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Reviews
SearchCap: Google earnings, fake online reviews & paid search
SearchCap: Google earnings, fake online reviews & paid search – Search Engine Land Thanks to Our Sponsor Source link
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Reports: Fake reviews are a growing problem on Amazon, Google
As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according to third-party analysis and reporting. A report yesterday in The Washington Post found that the buying of fake reviews by merchants hoping to boost sales of their products is a widespread
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Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Study: Responding to reviews can improve paid-search conversion rates
Digital marketing agency Location3 has released a new study that argues more review stars translates into higher paid-search conversion rates. While this finding makes intuitive sense, the study documented it with 16 months of SEM campaign data. The data come from campaigns for national brands with local stores. In this context, “conversions” means post-click consumer
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How to Increase Your Visibility with Online Reviews
Effectively marketing your business has always been about finding a way to stand out from the pack. After all, grabbing their attention is the first step in client conversion. But the act of drawing customers in has truly become an uphill battle in a world so heavily saturated with choice. Hick’s Law, which is often
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Online Reviews vs. Word of Mouth: Which One Is More Important?
It’s 2018, and people are searching for local businesses online now more than ever – in fact, 97% of people say they research businesses online. But, when it comes to choosing a local business, what’s more important – online reviews or offline word of mouth referrals? In this post, we’ll break down the importance of
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How to Supercharge Product Reviews on WooCommerce
It is no secret that product reviews can help merchants increase sales. Reviews are proof that others found a product valuable, or not. WooCommerce provides the structured data to display rating stars in search results. But product reviews, properly utilized, can do much more. They can greatly increase conversions. In this post, I’ll address four WooCommerce
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How to Get Tons of Glowing Customer Reviews (And Why You Should)
It’s in the stars… How many do you have? Would that last customer give you a 5-star rating? Or no stars at all? And why should you care? What people are saying about your business matters. Here are three reasons why your customer reviews and star power rating matters: People pay attention to 5-star customer
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Why we need to fight fake reviews
I have a growing concern about fake online content. Last year, I wrote an article about eight different types of fake content and how the epidemic would hurt local search. It seems the problem is continuing to get worse, much worse. Perhaps the most outrageous example of fake online content in the past year is the