In the competitive world of online commerce, not every merchant is honest. Some post fake positive reviews for their products to entice shoppers. Others post fake negative reviews for competitors’ products to dissuade potential buyers. Both are examples of product review fraud. It’s dishonest to competitors and, also, to shoppers that rely heavily on the […]
Since 2015, Google has outpaced other major platforms that host local business reviews, according to recent research from BrightLocal. The report was based on an analysis of reviews posted between 2012 and 2017 for 50,000 US-based local businesses. The researchers looked at the number of reviews on five platforms: Google, Facebook, Yelp, Foursquare, and TripAdvisor.
Local Reviews: Which Platforms Do Consumers Post on Most? Read More »
I’m a huge believer in product reviews for ecommerce sites. I have been for years — since the start of online reviews. I remember when Amazon first utilized reviews, in the early 2000s. I was working for LivingDirect, a retailer of home products, at the time. We marveled at Amazon’s reviews. What a strange innovation.
Our recommendations and reviews on email marketing broadcast software options Since I delivered one of the first training courses on Email marketing in 2001, I have regularly been asked for recommendations for affordable E-mail broadcast software packages for Email marketing and sending Enewsletters. Today, email services are far more sophisticated when I first became involved
2018 Email marketing and Enewsletter systems and software reviews Read More »
Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal. The report was based on data from a survey conducted in October 2017 among 1,031 consumers in the United States. More than half (54%) of respondents say they pay
Local Business Reviews & Ratings: What’s Important for Shoppers? Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google Speed Update, schema reviews & PPC artificial intelligence Read More »
Yelp (NYSE: YELP) is yet again facing accusations that it’s creating a pay-to-play scheme to get more businesses to buy advertisements on the popular review platform. This time, Dallas area businesses are accusing Yelp of hiding five-star reviews when they refused to pay for advertising, according to a report from CBS Dallas/Fort Worth. Yelp Accused
Dallas Small Businesses Claim Yelp Hides Positive Reviews Until They Advertise Read More »
More and more when you need help figuring out what software you should buy for CRM, accounting or other apps for your business, you go to sites like G2 Crowd. Because In just under two years G2 Crowd, a leading peer review site for business software, has seen the number of reviews written grow by
Amazon Reviews Changed Consumer Buying, Software Reviews Doing Same for SMBs Read More »
Google is set to begin placing tighter review controls on videos published on YouTube channels included in the Google Preferred bundling of content for major brand advertisers. That’s according to Bloomberg Technology, citing anonymous sources familiar with the plans. The latest triggers to alarm marketers about YouTube have been the controversial content posted by YouTube
Google to step up reviews of YouTube premium videos Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards Read More »
