Reviews are a great way to showcase your business, all from the mouths of happy clients. But beyond just collecting reviews, you should also ensure that you make your reviews easy to find, and consider adding them to your marketing collateral to boost credibility – including emails, websites, materials and more. This infographic from Wedding […]
10 Creative Ways to Use Your Reviews [Infographic] Read More »
According to a report appearing in Reuters, Google’s parent Alphabet is considering a sale of reviews publication Zagat. The company was purchased in September, 2011 for a reported $151 million in the wake of a failed deal to acquire Yelp. At the time Google needed local reviews content to better compete in local search with
I hear complaints from business owners and marketers all the time that the Google My Business guidelines are often ambiguous, and I tend to agree. It can be easy to read a guideline and interpret it incorrectly. I have learned that the key to understanding the guidelines is through time and experience. Seeing what Google
Negative reviews from ex-employees are finally against Google’s guidelines Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google expands reviews, disallows some negative reviews & top SEO columns Read More »
Google is integrating third-party reviews into the Knowledge Graph for hotels. It apparently has been happening since 2016 and is entirely opt-in for the provider. Google works directly with the third-party review source (e.g., TripAdvisor) to integrate the content. In the example below, TripAdvisor reviews for Southern California hotel Terranea are available under the “view Google
Google again showing third-party reviews in local results Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google algorithmic update, SEO reviews & mobile apps Read More »
Search Engine Land columnist Kevin Lee recently wrote a post about the prevalence of fake reviews, how they are damaging consumer trust and why it’s a bad move with permanent repercussions to attempt to use them yourself. The reason for this growing problem is that online reviews have tremendous influence over the purchasing decisions of
How independent reviews influence Google’s trust in your brand Read More »
Most local business owners are aware that positive online reviews are good for business, but over the years, I’ve realized many aren’t aware of just how much they can impact it. Today’s consumers are increasingly relying on reviews to make decisions about the products and services they purchase, in fact: 88% of consumers trust online reviews
Why Reviews Are More Important Than Ever for Local Search Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google mobile-friendly, email marketing with AdWords & Yelp reviews Read More »
Customer reviews may boost ecommerce conversion rates and make product pages more findable on search engines. Combine this fact — that reviews improve search engine optimization and conversions — with the heavy ecommerce sales volume around Christmas, and encouraging post-holiday customer reviews could be a powerful marketing effort. Customer Reviews Have Value Many surveys, reports,
Encourage After-Christmas Customer Reviews | Practical Ecommerce Read More »
