Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile, but I don’t know too […]
Why You Must Increase Your Negative Reviews Read More »
There is no one better than your satisfied consumers to narrate your success stories. With as much as 70% of people relying on customer reviews before making a purchase, Consumerist.com reveals that it’s a good idea to include a review or comment expressed in your customers’ own words when marketing your brand on different channels.
7 Tips to Market Your Brand Using Customer Reviews Read More »
It’s been reported that for every star a business gets, it will see an increase of approximately 5-9% in business revenue. So if an increase like that sounds good to you, start paying attention to those reviews. What would be the benefit of a 5-9% increase in your business? Whatever the answer is, would it
The Secret Sauce to Beating Your Competition with Reviews Read More »
Online reviews are important for any local business. They’ve become essential in local search strategies. Having positive reviews and ratings will help in attracting traffic, both to your website as well as to your local business. Should you respond to positive reviews? And what about the negative ones? Here, I’ll give you lots of tips
How to respond to online reviews of your business • Yoast Read More »
Google (NASDAQ:GOOGL) has announced its #SmallThanks initiative designed to enable Google-listed businesses to generate customized marketing materials to promote their business for free. Small Thanks with Google The marketing materials include social media images, posters, stickers, window clings, table tents and more, based on the “local love” businesses receive from customer reviews on Google. Google-listed
Google #SmallThanks Turns Customer Reviews into Marketing Materials for Free Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google warns webmasters not to use misleading event markupNov 27, 2017 by Barry Schwartz Google can penalize your website if you use event markup in a misleading manner. Looking to get out of the SEO
Google event schema penalty, knowledge graph local panels & fake reviews Read More »
Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and objective. But this reasonable expectation is frequently thwarted by the efforts of aggressive marketers who pay third parties to create phony reviews in exchange for compensation or incentivize existing good customers to leave reviews with
Coming to terms with fake reviews Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google product reviews, voice search & SEO changes Read More »
Merchants on the Amazon marketplace realize the importance of product and seller reviews. Products with more reviews and better ratings appear higher in Amazon’s search results. Buyers also tend to trust products that have reviews of at least 3.5 stars. However, getting positive reviews is not easy. Sellers sometimes use dubious tactics to obtain them.
4 ways to get legitimate Amazon reviews Read More »
The GOP’s proposed tax overhaul is getting a mixed reaction from small business advocates, with some saying they hope the plan will be revised as it makes its way through Congress. The biggest misgivings were over Republican lawmakers’ plan to tax 70 percent of owners’ income from their companies at individual rates as high as
Republican Tax Plan Gets Mixed Reviews From Small Businesses Read More »
