No matter what industry you’re in, I’m willing to bet there’s a lot of competition. As you struggle to stand out in a sea of businesses, consider that an evidence-based sales process could be the competitive advantage you’re looking for. Did you know that at a typical firm 13% of the sales staff generates 87% of […]
Make Sure Your B2B Sales Process Follows These 5 Evidence-Based Best Practices Read More »
Stock photo Recently, I posted about what sales would be like in 2020, looking at how technologies like artificial intelligence will impact selling in the future. But what will sales be like in 2020 from a human perspective? How will the years ahead impact you and your salespeople? I am taking this journey at the
The REAL Future of Sales Read More »
geralt / Pixabay Align Sales Compensation with Your Goals A compensation plan that works Note: This week’s blog is an excerpt from my new book: “Creating High Performance Sales Compensation Plans” When it comes to how businesses pay their salespeople, there’s no one-size-fits-all approach. That’s especially true for any company that is diverse. Each has
2018 Sales Compensation Planning Read More »
Infomercials are my guilty pleasure. The marketer in me loves watching persuasion techniques at play but I also get a lot of joy from watching the more creative sales pitches for the less inspiring products. There’s a real science to the scriptwriting for infomercials, with the best scripts being a smart combination of persuasive and
Want to Make More Sales? Tell Your Customers You’re Too Busy to Deal with Them Read More »
Robust growth marked holiday ecommerce revenue on 2017 Thanksgiving Day, Black Friday, and Cyber Monday, bringing some much-needed cheer to nervous merchants. With sellers starting discounts earlier and extending them through December, retailers and analysts alike feared that these major holiday shopping days might lose their luster. Overall Results Adobe Analytics reported that American consumers
Sales Report: 2017 Thanksgiving Day, Black Friday, Cyber Monday Read More »
Cyber Monday’s results are in, and according to Adobe, yesterday was the largest online shopping day in history, bringing in $6.59 billion in online sales. That’s more than $1.5 billion above Black Friday’s online sales haul. Adobe says Cyber Monday’s online revenue jumped 16.8 percent year over year, with nearly a billion more dollars spent this
Cyber Monday brings in a record $6.59B in online sales, with $2B coming from mobile Read More »
Do you want higher engagement on your website? What about driving more traffic? Would you like to increase the number of conversions? Three questions. One answer. Content. Content brings the horse to the water, so to speak, but in this case, you can make it drink. According to CMO council, the leading benefits of using
10 Actionable Tips to Make Your Content Drive Sales Read More »
Product Name: Amazing Sales Letters Factory Creates Sales Letters In Minutes! Click here to get Amazing Sales Letters Factory Creates Sales Letters In Minutes! at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors. Amazing Sales Letters Factory Creates Sales
Amazing Sales Letters Factory Creates Sales Letters In Minutes! Read More »
According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%. When you’re sending a sales email, you need to be part of that 2%. But how do you get someone to not only read your email but take action from it? The key is
5 Winning Examples of Sales Emails Done Right Read More »
Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single touchpoint, bottom of the funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies. Mapping content to buying stages can
How to align your content strategy with your sales funnel Read More »
