November 20th, 2017 We truly live in an automated world. From self-driving cars and robotic vacuums to AI systems that will order groceries or play music on command, it’s easy to see how automation benefits us in all kinds of ways. Artificial intelligence is truly transforming the business world as well. Many businesses are planning […]
How to Scale Your B2B Sales Cycle in an Automated World Read More »
While most people may not realize it, marketing and psychology are closely related. The most successful marketing campaigns apply customer psychology. On the surface, it’s a simple concept. If you understand how the customer’s mind works, you can use certain triggers to help you generate a profit. One of the most important psychological factors you need
How Different Color Schemes Can Impact Sales on Your Website Read More »
The holiday shopping season is in full force. Etailers are hoping for big returns on their marketing efforts. But etailers often lose conversions due to missing title and alt attributes in product (and site) images. Title and alt attributes are important for usability as well as navigational and selling. The image tag is what calls
Black Friday, Cyber Monday—any sale, really—should be an opportunity to increase sales. Whether you started planning for the big holiday sales during the summer or have done nothing yet, you still have time to generate additional revenue if you act now. Put serious thought into what you are offering before you launch. Poorly designed offers
Expert Tips to Help Small Businesses Maximize Holiday Retail Sales Read More »
10 CEOs share sales and marketing alignment tips through Account-Based Marketing Sales and marketing alignment is one of the secrets to the success of any business. According to a recent study published by Celsius International, companies with sales and marketing teams that are aligned with each other have a 67% success rate in closing sales.
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Most modern websites rely on a homepage explainer video to capture their audience and help increase sales. In fact, according to reputable sources like Animoto and ReelSEO, homepage videos can increase your on-site conversion rates by at least 80 percent. Additionally, sites with a landing page video in the upper fold can experience lower bounce
3 Reasons Your Homepage Video Might Be Killing Your Sales Read More »
Facebook marketing whether it is a for a blogger, business, author or a musician must achieve the goals you have set out in your marketing strategy and plan. The marketing strategy that you have created will keep you focused and on track otherwise you can be heading off and engaged with all sorts of marketing
For retailers across social media platforms, the biggest question many have is how to turn Instagram into a more retail-friendly network. Instagram shopping isn’t a new idea, but the Facebook-owned network is stepping up its multidimensional posts to drive more sales. Brands have always relied on Instagram for shopping because of its highly-visual settings. Users
China’s Singles’ Day dates to the early 1990s, when college students celebrated “Bachelors’ Day.” The named evolved to “Singles’ Day” in the Internet era. The celebration is held November 11 — 11-11 — each year. Alibaba again claimed the highest grossing ecommerce sales day ever on Singles’ Day, eclipsing last year’s record-breaking 24-hour period by
Sales on China’s 2017 Singles’ Day Dwarf U.S. Black Friday, Cyber Monday Read More »
Sales is all about mindset. Why? Because, at the end of the day, people buy confidence and that starts from within. That’s why after practicing the skill set required for sales, you need to shift your mindset for better sales calls. Rather than going into the technical side of sales – like how what to
