Over the course of the last couple of years, I’ve been focusing heavily on systematizing the different offerings in my sales funnel. Rather than focusing on the quick money I could make from a person, I started focusing on what business experts call “long money.” What is “long money”? Long money refers to the lifecycle […]
The 5-Part Sales Funnel That Leads to More Business Revenue Read More »
What do Harvey Weinstein, Roy Price, and other not so well-known men have in common? They were accused of sexual harassment at work and ultimately lost their jobs. Does this mean that women won’t be subject to this kind of mistreatment in the future? I’m not so sure. If you’re a woman in the world
Sexual Harassment and Sales: What to Do and What Not to Do Read More »
Account-based marketing (ABM) is a game-changer, but it’s not uncommon for sales to push back against implementing it as a new strategy. It’s understandable. On the surface, it appears that ABM is asking sales to work with fewer leads, and that kind of change can be a scary proposition. In my previous blog post, I touched on
The Key to Successful ABM: Marketing and Sales Alignment Read More »
The moments leading up to a major event can be terrifying — for you and your team. Just before an important sales pitch, presentation or other high-stakes situation, you can hear your heart pounding in your ears. You take a few deep breaths because you know this meeting can be a game-changer. You don’t want to blow
How to Get Your Sales Teams Pumped Up, According to Science Read More »
The more quickly you can convert leads into paying customers, the more successful your business. Time is money, after all. Yet, the sales metric that reveals the most about both time and money—sales velocity—is commonly overlooked. What is Sales Velocity? Sales velocity is a measurement of how fast you’re making money. It looks at how
The Critical Sales Metric Your Team Probably Isn’t Measuring Read More »
Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit. The top social media channel that most digital marketers have as their “go to network” is Facebook. But Facebook
3 Examples of High Performing Facebook Ads That Drive Leads and Sales Read More »
Whether you’re a new business or have been in business for several years, getting more ecommerce sales will benefit your company. Unfortunately, businesses go through plateaus and declines. These things happen, but don’t get discouraged. If you’re having trouble coming up with new ways to get more customers and increase revenue, I can give you
What do Time magazine, Shape magazine, and successful blog-to-book authors have in common? They’ve all embraced the power of issuing a bold challenge to grow their audiences. Yes, I’m talking about the concept of a list building challenge. It’s the simple strategy of bringing people together to reach a common goal, and has led to…
Jorge Solorio is the Industrial Americas Business Manager at Lubrizol Advanced Materials where he’s responsible for marketing and sales for their Corzan product line. On this episode of the Social Business Engine, Jorge explains how he led a strategic initiative to launch an online destination centered on one dedicated product within a large company. He
A Strategy for Global Sales and Marketing Team Alignment [Podcast] Read More »
Happy Friday, everyone. Speaking of Friday–we’re officially 4 weeks out from the big day: Black Friday 2017. You’ll probably be more surprised by the remarks your relatives come up with around the Thanksgiving table than this prediction: People expect mobile to drive huge Black Friday sales this year. In 2017, mobile sales are expected to
6 Ways to Drive More Sales with Mobile on Black Friday Read More »
