AdWords has released a new reporting segmentation to show how many days it took for a conversion to occur after a user saw or clicked on an ad. The “Days to Conversion” segment is available in the both the current and new AdWords interfaces. Segmenting by “Days to Conversion” allows advertisers to take into account the […]
AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights Read More »
There’s a lot of selling going on at nonprofits, and it’s going on despite the fact that the idea of selling is horrifying to some people who work in the nonprofit world. However, a nonprofit needs to be selling if it expects to continually bring in new volunteers and donors to grow. And this is
The Importance of Strong Sales Leadership in Nonprofit Businesses Read More »
There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from. Your marketing and sales pipeline refers to the stages that your sales rep goes
What Is The Meaning Of Pipeline in Sales and Marketing? Read More »
It’s nearly here, that annual shopping event that both retailers and consumers look upon with mixed feelings. I’m of course talking about ‘Black Friday’. From a retailer’s perspective, although the Black Friday / Cyber Monday weekend may drive phenomenal levels of traffic and purchasing, it’s hard to know whether this is attracting the right type
Black Friday Plus Referrals = More Than a One Day Sales Boost Read More »
Sometimes I get to interview people who are making amazing advances for business and design around the world… and sometimes I get to interview someone who has found their purpose in changing the world. “When we lose a child, it’s important to understand that this is not just that parent’s child, this is a global
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Write Better Copy: How To Improve Your Copywriting And Make More Sales Read More »
geralt / Pixabay In many cases, predicting the future can sometimes be done with an artful projection of the past. Not with sales/marketing–at least not in these transformative times. For my part, I see a number of critical issues at the organizational and individual level. At the individual level, I see a huge shift in
If you run an ecommerce shop, your goal should be to make the buying process as easy as possible for shoppers. And a new feature from Shopify should help merchants do just that, by offering autocompleting forms to save people time in the checkout process. Additionally, some ecommerce merchants are making the process easier for
Shopify Adds Google Autocomplete, eCommerce Sales Zones Emerge Read More »
The Recent Shift in the Marketing and Sales Landscape Marketing and sales are closely related, but not exactly the same. It’s vital to your business that you know the difference. Just ask marketing expert Bryan Kramer. He is a two-time bestselling author of the books There Is No B2B Or B2C: It’s Human to Human,
The Recent Shift in the Marketing and Sales Landscape Read More »
Salespeople are at their most valuable when interacting with customers one-on-one. They are highly trained, highly paid professionals who want to convert as many leads into sales as possible. In fact, 80% of sales people think the phone (where they can sell one on one) is the best channel for closing a deal. The problem
3 Ways You Can Use Sales Automation to Convert More Leads Read More »
