There can be a lot of motives when it comes to marketing. Some campaigns are created to increase brand awareness. Some are created to generate leads. And some are created to generate direct sales. Despite the original motive of the marketing campaign, in the long run, there is only one end game — more conversions. […]
Marketing Materials – The First Rung on the Sales Ladder Read More »
B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde. The report was based on data from a survey of 200 sales leaders who sell B2B products or services. Some 25% of respondents work for companies with annual revenues
B2B Sales: What Sales Needs From Marketing to Win Deals Read More »
There’s a critical error we tend to make in marketing for retail these days, particularly around the holidays: We have a tendency to put too many eggs in the digital basket. Brands and retailers make the mistake of focusing on driving online customers to online stores. You’ve experienced it: You shop for a pair of
Want to win more sales this holiday season? Don’t bet the farm on digital Read More »
The 2017 holiday shopping season is around the corner. Selecting products and deals to spotlight — beginning November 1 — is key for most online businesses. Grabbing the attention of your store’s target audiences, however, goes beyond deep discounts and free shipping. There’s time to implement five must-haves before Halloween has come and gone. Collect
Marketing Podcast with Jim BrownPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jim Brown, founder and host of SalesTuners. He and I discuss sales training and techniques. Brown has spent the last 10 years helping lead two companies from $1M to more than $10M and one from $1M
Tackling the Sales Aspect of Being an Entrepreneur Read More »
Back to Podcast John Jantsch: Selling is a fact of life. Every business, every entrepreneur sells. It doesn’t matter if you have that in your title. If you’re a business owner, if you’re the founder of a company, there’s a really good chance you’re the top sales person, you’re the VP of sales. How do
Transcript of Tackling the Sales Aspect of Being an Entrepreneur Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: What are people trying to learn from analyzing all these sales conversations? Amit Bendov: Sales is a pretty complex craft. There’s a lot of things that you need to do right. Anything from being a good listener,
Improve Sales, Marketing, SEO and more with Sales Call Analysis Read More »
News Feed Item Magic Business Builder Is Offering Sales Job Positions to People Across the United States and Canada By PR Newswire Article Rating: September 19, 2017 08:35 AM EDT MCKINNEY, Texas, Sept. 19, 2017 /PRNewswire/ — Magic Business Builder provides SEO (Search Engine Optimization). They also build website, videos, apps, custom software, and
One of the most common mistakes in business and sales writing is applying a formal tone to everything you produce. A colleague of mine recently griped about this, explaining that the writing style she learned in business school had no place in today’s world, which runs on casual conversations that take place in apps and
What Business School Didn’t Tell You About Writing Sales Emails Read More »
ThiBuilding a website should be a cornerstone of your book marketing, but it’s quite another accomplishment to get Google to notice it. SEO rules have changed so much over the last few years, it’s hard to keep track of what’s really going to get you traction in search and make your book marketing efforts worthwhile.
How SEO Can Drive or Crush Your Book Marketing and Book Sales Read More »
