The welcome email is the most important email brands can send to new subscribers. Yes, even more important than all the broadcast, targeted and triggered messages combined. The welcome email is your best shot at converting new subscribers into customers — and longtime readers. A well-designed welcome email hits these three notes: Provide subscribers with […]
11 Welcome Email Template Examples That Grow Sales From Day 1 Read More »
Every SaaS company pours mountains of resources into building a sales team, creating efficient sales processes, and optimizing sales emails. That’s because the most direct way to impact your revenues is by making sure your sales processes are as tight as possible. But, how can you be sure you use the most effective methods to
What We Learned Analyzing 281 Full Sales Cycles (1,183 Emails & Voicemails) Read More »
I bravely walked in through the front door right past their no soliciting sign and up to the front desk. It was a cold call. I felt so cool standing there with my Blackberry 8700 in hand (later versions even had a color screen!). It was early in my previous career in the wireless industry,
You’re In Sales Too (Whether You Like It or Not) Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Every SEO conversation starts with “rankings.” Every SEO KPI starts with “#1.” But here’s the thing. Both of those are wrong. Your only goal in SEO is new leads and sales. So in that sense, ranking #1 is
Ranking #1 is Pointless – Here’s Why Your SEO Goal Is Leads & Sales Read More »
Do people buy products from links posted on Twitter? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Jack Kosakowski, CEO (US Divisions) at Creation Agency | Social Sales Expert, on Quora: Twitter is rarely going to sell your products
How the Smartest Companies Use Twitter (and No, It’s Not for Sales) Read More »
Chart of the Day: Looking to increase sales? Abandon Cart programs could be just what you need The opportunities Marketing Automation provides your business is immense. I’ve always found that it is more difficult to decide which sequences to launch first as there are so many. I went back and counted the number of automation’s ideas,
Ecommerce sites typically launch with a modest product range and, potentially, category names that will become redundant as the business grows. I launched My Wedding Décor over two years ago with 80 wedding décor items, a few product categories, and eight themes — from beach to vintage. Most of my products were balloons, centerpieces, lighting,
Email marketing is a growing trend used by many businesses in the eCommerce world. In 2013, it accounted for more than 7 percent of all eCommerce transactions – leaving social media, banner ads and affiliate marketing strategies in the dust! Check out these results from a Custora study called E-Commerce Customer Acquisition Snapshot. Source Despite the
How To Use Email Automation To Significantly Increase eCommerce Sales Read More »
Harnessing the Power of InMail for Driving Social Media Sales Social media and sales go together perfectly. However, not all companies harness the power of social media and develop a strategy with their B2B sales professionals in the mix. Bernie Borges is one person that knows more than enough about B2B marketing and how powerful
Harnessing the Power of InMail for Driving Social Media Sales Read More »
It’s a big promise: perfect content marketing. But, for the software company Freshbooks (as an example), this web page represents perfect content marketing for a prospect that needs pricing information to make an informed buying decision. Yep, a pricing page is content. The big misconception is that content marketing is blogging. This was something I
Content Marketing | Leads and Sales at Every Step of the Funnel Read More »
