The whole “sales” thing has been a little bit wrecked by used car salesmen, Glengarry Glen Ross and old dudes in suits in weird hotel ballrooms. In the online business world, there’s a lot more fun shiny stuff to talk about than real deal selling. Sometimes we inadvertently make content creation the sun around which […]
How to ENJOY Sales, Without Feeling Cheesy, Manipulative & Gross (FS227) Read More »
One of the biggest advantages of companies with successful sales enablement strategies is their ability to maintain focus. From content mapping through launch and optimization, they’re clear on why they invested, where they’re going, who is involved, and the steps required to reach their goals. Today we’ll share a framework for how they do it,
Monitoring Sales Enablement Platform Effectiveness Read More »
Up to 90% of a consumer’s initial judgment of a product is based on color, according to an infographic released by review site Skilled. The infographic breaks down the rainbow and explains emotions associated with each hue, as well as in which industries each color is popular, and in which industries each color is not recommended. For example,
Using Color Psychology to Boost Sales & Website Conversions Read More »
One of the rites of passage of childhood in many cities is the beloved ice cream truck! In many neighborhoods and city parks, kids come running when they hear an ice cream truck’s familiar tunes. The ice cream truck is an inevitable part of summer, but there’s also a careful sales strategy behind it—and other
4 Flavors of Sales Lessons From the Ice Cream Truck Read More »
In an effort to grow your social media presence and drive sales for specific products, have you considered the viability of social media contests? They’ve risen in popularity over the years and tend to provide a pretty decent return on investment. But there are a few things you need to know before getting started. The
Give These 3 Social Media Contests a Try to Boost Sales Read More »
Sales are the lifeblood of any business — but selling is hard. When you’re struggling to find new prospects, it’s easy to get down. When you’re struggling to turn prospects into customers, it’s easy to get discouraged. When that happens, you need to get yourself — and your sales — back on track. But that
13 Motivational Quotes (and Proven Strategies) to Dramatically Improve Sales Read More »
According to a recent survey conducted by NetElixir, a majority of SMBs are seeing strong returns on Amazon, Jet and eBay. Surveying 500 small to mid-sized US retailers that sell online, 60.2 percent attributed at least half of their online sales to the three online marketplaces. Of that 60.2 percent, 26.6 percent said there was
60% of SMBs report half or more of online sales come from Amazon, Jet & eBay [Survey] Read More »
Who else wants to make more money from affiliate marketing? Dumb question. Everyone wants to make more sales, right? But here’s the thing: affiliate marketing is NOT easy. Successful affiliate marketers like Pat Flynn, Zac Johnson, Matthew Woodward know one thing: they know how to sell without sounding like a sales guy. If you’re struggling
How to Promote Affiliate Products to Make More Sales In 2017 Read More »
When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday, a business owner’s chief goal is to invest their time and money in platforms that will make the greatest impact. Many companies rely on email marketing for promotions, while others swear
Email Marketing vs. Social Media Ads for Sales & Promotions Read More »
Back-to-school shopping is here and it presents a huge opportunity for retailers to cash in on increased shopping demand. Back-to-school ecommerce sales is predicted to increase 14.8% to $74 Billion in 2017. This is the most lucrative sales period for ecommerce retailers in Q3, accounting for nearly 70% of all Q3 eCommerce revenue. If you
10 Marketing Tips for Boosting Back to School eCommerce Sales Read More »
