Sales

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How to ENJOY Sales, Without Feeling Cheesy, Manipulative & Gross (FS227)

The whole “sales” thing has been a little bit wrecked by used car salesmen, Glengarry Glen Ross and old dudes in suits in weird hotel ballrooms. In the online business world, there’s a lot more fun shiny stuff to talk about than real deal selling. Sometimes we inadvertently make content creation the sun around which […]

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Monitoring Sales Enablement Platform Effectiveness

One of the biggest advantages of companies with successful sales enablement strategies is their ability to maintain focus. From content mapping through launch and optimization, they’re clear on why they invested, where they’re going, who is involved, and the steps required to reach their goals. Today we’ll share a framework for how they do it,

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Using Color Psychology to Boost Sales & Website Conversions

Up to 90% of a consumer’s initial judgment of a product is based on color, according to an infographic released by review site Skilled. The infographic breaks down the rainbow and explains emotions associated with each hue, as well as in which industries each color is popular, and in which industries each color is not recommended. For example,

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4 Flavors of Sales Lessons From the Ice Cream Truck

One of the rites of passage of childhood in many cities is the beloved ice cream truck! In many neighborhoods and city parks, kids come running when they hear an ice cream truck’s familiar tunes. The ice cream truck is an inevitable part of summer, but there’s also a careful sales strategy behind it—and other

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13 Motivational Quotes (and Proven Strategies) to Dramatically Improve Sales

Sales are the lifeblood of any business — but selling is hard. When you’re struggling to find new prospects, it’s easy to get down. When you’re struggling to turn prospects into customers, it’s easy to get discouraged. When that happens, you need to get yourself — and your sales — back on track. But that

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60% of SMBs report half or more of online sales come from Amazon, Jet & eBay [Survey]

According to a recent survey conducted by NetElixir, a majority of SMBs are seeing strong returns on Amazon, Jet and eBay. Surveying 500 small to mid-sized US retailers that sell online, 60.2 percent attributed at least half of their online sales to the three online marketplaces. Of that 60.2 percent, 26.6 percent said there was

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How to Promote Affiliate Products to Make More Sales In 2017

Who else wants to make more money from affiliate marketing? Dumb question. Everyone wants to make more sales, right? But here’s the thing: affiliate marketing is NOT easy. Successful affiliate marketers like Pat Flynn, Zac Johnson, Matthew Woodward know one thing: they know how to sell without sounding like a sales guy. If you’re struggling

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10 Marketing Tips for Boosting Back to School eCommerce Sales

Back-to-school shopping is here and it presents a huge opportunity for retailers to cash in on increased shopping demand. Back-to-school ecommerce sales is predicted to increase 14.8% to $74 Billion in 2017. This is the most lucrative sales period for ecommerce retailers in Q3, accounting for nearly 70% of all Q3 eCommerce revenue. If you

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