The latest edition of Small Business Trends magazine is out today and you can get your FREE download of it right now. In this month’s issue, we’re talking about sales. It’s a critical part to any small business — it’s impossible to survive without them — and it’s one area where many struggle. If you’re […]
coffeebeanworks / Pixabay A Match Made in Heaven, Gone Wrong? Sales and marketing are a match made in heaven… or at least they should be. And as with any good match, it’s important to celebrate together. By celebrating success, recognizing performance, and making all of the data and updates clear, transparent and real-time, you can
The Best Way to Celebrate Sales and Lead Generation Read More »
At a time when companies have growing access to consumer data from an increasing number of sources, privacy is more important than ever. But it’s also important for privacy advocates to understand what’s going on before they formally complain to regulatory bodies. The Electronic Privacy Information Center (EPIC) has filed a complaint with the FTC
Privacy group files flawed complaint against Google Store Sales Measurement Read More »
So, Ilona Viluma runs a company called “Gigi Bloks.” It’s an educational children’s toy that encourages kids to build all sorts of cool stuff: like castles, walls, tables, dinosaurs, birds, and more. Even though she primarily sold through retail stores, she wanted to start selling Gigi Blocks online. The problem? People just weren’t buying. The
See How This Entrepreneur Rewrote Her Sales Page For A Childrens’ Toy Read More »
Chart of the Day: Digital Marketing statistics – Converting leads to customers remains a top marketing priority over the next 12 months – part 1 of 10 It is important to know how sales and marketing are evolving, and how/ when this will affect your business. There are various marketing and sales priorities to think about when
Digital Marketing and sales statistics breakdown 2017 Read More »
Gerhard Gshwandtner is the Founder and CEO of Selling Power Magazine, the leading media property that provides senior sales managers with high-quality content. Selling Power Magazine delivers content through print, audio, video, webinars, and sales leadership conferences designed to help sales leaders create a more efficient and effective sales organization on their journey to sales 3.0. Originally
The Journey to Sales 3.0 [Podcast] Read More »
Julien Sister Cold emailing often reminds me of my favorite outdoor sport—fishing. As the daughter of a retired fish biologist, I’ve been fishing since I could barely walk. To catch a lobster or hook a trout, you need two entirely different approaches: setting a trap or dangling a nightcrawler on a hook, respectively. Catching a
Apply These 3 Fishing Tips to Make Your Sales Emails More Enticing Read More »
In 2004, as the VP of marketing for a technology company in Atlanta, I bought my first marketing automation system. However, as a VP of sales for many years, I was more excited about the impact on sales than I was for marketing. I saw the power of this technology and what it could mean
3 Steps To Unify Sales and Marketing For Revenue Wins Read More »
Now that you have discovered the benefits of using an account-based marketing (ABM) strategy to maximize your available marketing and sales resources by developing personalized campaigns for targeted accounts, it’s time to focus on how you can further integrate ABM into your sales practices. Through the integration process with sales, you’ll be able to develop
3 Ways to Integrate Account-Based Marketing Into Your Sales Practices Read More »
I saw some interesting data that surprised me. I worked in technical sales where I expect there to be fewer women, but it’s not just technical sales that finds itself short of women. Overall, women are underrepresented in sales. Here’s why I think this situation exists and what can be done to get more women in
Why Aren’t There More Women in Sales? (And What to Do About It) Read More »
