Email is your most powerful digital tool for sales. Wait, really? Yes! According to the Direct Marketing Association, sixty six percent of consumers have made a purchase as a result of an email they received from a brand. And that beats out sales from social and direct mail, making email your most effective promotional tool. This […]
In this episode of Social Business Engine, Bernie Borges interviews his co-founders at Vengreso. Source link
What if I told you that right now, at this very moment, you’re already you’re sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Do you know… What value Facebook, Twitter, LinkedIn, Instagram and
Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. So what’s the right answer? Is there one? Many marketers lean towards the side of brand awareness and engagement,
Awareness to Sales: Building a Social Media PRISM Funnel That Converts Read More »
The ‘R’ in Customer Relationship Management is where the magic of lies: the customer relationship. In today’s world of over-crowdedness and overstimulation, relationships are the key to connecting with retail customers in a meaningful way. Research reveals —as does intuition—that retail customers now desire more personalized care in the marketplace, from the sales floor to
How CRM Software Increases Productivity and Profits in Retail Sales Read More »
I often see sales professionals who make their selling much harder than it needs to be. One way to help make selling easier is to ask good questions. The following are questions that I have found will produce better sales meetings and ultimately better sales. 1. “And why is that?” or “Why do you say
Over the years, I’ve seen a number of perfectly good sales funnels fail… in fact, people often come to me and say that their marketing must be the problem – because they’re just not making sales. The truth, however, is that in order to make money in your business, you just need two things: An
Why Your Sales Funnels Aren’t Converting, And What To Do About It Read More »
Meditations / Pixabay I got an email this week from a salesperson who wants me to do business with his company. In it, he made two major sales mistakes. 1.) He started with the subject line of “Checking in.” 2.) After I responded and said my timeline was at least 120 days, he said, “OK,
This Sales Mistake Will Leave Your Prospects Uninterested in You and Your Product Read More »
You know how retailers are always super keen for you to sign up to their loyalty card programs? “Are you a member? You get a 15% discount today if you sign up. It’s free.” No doubt you’ve become accustomed to similar pitches in your day-to-day shopping experiences. And there’s a good reason for that, highlighted by
Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for whether or not your customers will make a purchase – if they don’t trust your brand, they’ll back out. Testimonials provide evidence that your product
How To Make A Testimonial Video That Closes More Sales For Your Business Read More »
