whitesession / Pixabay Wayne Gretsky has the famous quote describing why he is an all time top performer in the NHL. I’m sure you know it, but he answered the question about how he managed to perform so well by saying, “I skate to where the puck is going to be, not where it is.” […]
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Chart of the day: Most marketers are empowered to collaborate with sales Research has found that marketing and sales are aligning more than ever, sharing insights and metrics. The study shows marketers usually understand what sales need from them. The positive results from Salesforce show: Marketers understand how they impact individual customers. Marketers believe they send
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Everyone knows that eCommerce is BIG business… Once upon a time, eCommerce was just Amazon and eBay. Now, with so many of these make-it-yourself eCommerce sites, the entire SEO for eCommerce is radically changing. I read somewhere that there are about an estimated 110,000 English language eCommerce sites, in Alexa’s top One Million sites. Given
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Happy customers talk, but so do unhappy ones. In fact, unhappy customer service stories reach more than twice as many ears as happy customer service stories. We live in an era where companies and careers rise and fall through LinkedIn, Yelp, and Instagram. Competitors are always just a click away, and the obstacles to market
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I’m lucky. Here at Marketo, I’ve had the pleasure of working with not one, but two (!) of the best sales development leaders out there. What makes them so great? Both are beloved captains who are awesome at finding talented people and developing them into great sellers. And, they’re just as skilled at cross-functional collaboration.
4 Things You Should Do for Sales Development that Aren’t MQLs Read More »
Is your fashion store missing out on the potential of fashion apps? Recent data released by Google confirms what we already know – mobile is the future of retail. Over 64% of smartphone shoppers turn to mobile for ideas before heading out to shop and 1 in 4 mobile video viewers in the US have
Fashion apps are a major sales opportunity for fashion brands. Read More »
Some of the best online shoppers do not actually purchase online. They start their purchase process by finding the product they need online, and then either call the merchant or place orders via email, chat, or other offline communication. This is most common with high-ticket products. A downside to such offline sales, however, is identifying
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Search engine optimization is necessary for anyone trying to make a sale. Without it, your business is forced to rely too heavily on word-of-mouth recommendations and advertisements. The premise of SEO is simple enough: it’s a technique used to help your business rank and appear higher on search engine results pages, which in turn increases
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Artificial Intelligence (AI), neuro-linguistic programming (NLP) and Machine Learning (ML) all sound like visions of the future. Or at least something reserved for the elite programmers and smartest engineers at companies like Google, Amazon and SpaceX. The reality is that chatbots are bringing these innovations to everyone. While these technologies are still young, they have
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The language-learning industry is fierce. It’s dominated by multi-million dollar corporations. These are companies with huge advertising budgets. They have books and software on every e-commerce platform and in every bookstore on the planet. It’s the sort of market that seems IMPOSSIBLE to penetrate. Benjamin sells an online course that teaches people how to speak
