Sales

14 Psychology-Backed Tricks for Effective Sales and Marketing Emails

14 Psychology-Backed Tricks for Effective Sales and Marketing Emails

Email marketing is still among the best marketing techniques. Despite what many marketers fear, 73% of millennials say email is the best way to communicate with brands. The practice is not going to die out any time soon. The driving force behind email marketing is psychology. You’re more likely to perform an action if you’ve […]

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5 Steps to Bring Your Email Marketing & Website Data Together to Maximize Your Sales

As a savvy email marketer, you probably already know how important it is to send out personalized emails to your contacts. But that’s not enough to convince them to make a purchase, check out your blog, or even sign up for a free trial. Here’s the deal: to convert leads into paying customers, you need

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Try a Dwindling Discount for Black Friday Ecommerce Sales

A dwindling discount that starts high and diminishes every few hours from Thanksgiving through Black Friday can create urgency and drive sales. There are few retail sales opportunities like Black Friday. Shoppers are more impulsive than at other times of the year. “They apply emotional judgment rather than logical judgment to their purchase decisions,” wrote

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How to increase your sales with upselling and email marketing

You have certainly bought something online and suddenly started getting messages about related products. Maybe you have selected a product from an online store and began to receive recommendations for accessories or exclusive promotions. Does this senary sound familiar? This is what we call upselling. A clear straightforward and easy to understand example is when

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What is a Sales Funnel and How to Build an Effective One in 2019 [UPDATED]

This article explores the methodology and technology of sales funnels – the fastest and the easiest way to promote, sell, and deliver your products or services online. You’ll find this article useful if you have an idea for an online business and you’re looking for a solution to put it quickly into action. Table of

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Alphabet sales top analyst estimates, calming growth concerns

Alphabet Inc. reported revenue that beat Wall Street expectations, calming concern about slowing growth at the heart of the internet giant. Second-quarter sales, excluding payments to partners, came in at $31.7 billion, Alphabet said in a statement. Analysts were looking for $30.8 billion, according to data compiled by Bloomberg. The Google parent also announced a

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How Premier Foods used product innovation and long & short-term thinking to boost sales of Angel Delight and Mr Kipling – Econsultancy

Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr Kipling. The brand portfolio has 90% penetration in the UK and its biggest individual brands such as Bisto and Mr Kipling see

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How to Use Event Marketing to Generate Leads & Close Sales

Want to hear a secret? Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. For the longest time, the story of e-commerce has been one of online versus offline, physical versus digital, brick-and-mortar businesses against the rising tide of online businesses. Although it’s true that more and more

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