Segmentation

A Tale of Two Sweaters: Why Segmentation Alone Isn’t Enough

Every retailer knows that customer segmentation makes campaigns more effective. When you classify customers according to their interests and desires, it’s much easier to deliver content that speaks to them personally, creating a connection that builds long-term loyalty. On paper, segmentation looks like a straightforward way to turn subscribers into delighted customers. But segmentation does […]

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Structuring paid search campaigns: Segmentation vs. aggregation

SEO BLOG / Good To SEO

Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is often paved by best practices and tactical preference. The ultimate goal, however, is achieving a structure that allows for optimal end-user experience while rapidly gathering sufficient data to make informed, efficient optimizations at scale. Marketers have a myriad of

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3 Ways to Use Segmentation for B2B Personalization

B2B Marketing / Good To SEO

As we explored in my previous blog post, segments are a powerful aspect of your personalization strategy. They allow you to target different groups of people on your website or in your app, send emails to different audiences, and analyze the differences between different groups. I also discussed the different data sources you can use

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Segmentation

Data-Driven Marketing, Email Marketing, marketing automation, SEO BLOG / Good To SEO

This article is part of our series on customer experience where we look at how to connect data, intelligence, and experiences. Read the previous article, Great Customer Experiences Rely on Robust Identity Management. Your ability to deliver personalized customer experiences across multiple channels is increasingly being tested. There is a good reason for this – cross-channel

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Demand Volatility, Meet Demand Segmentation

SEO BLOG, Strategy / Good To SEO

The impact eCommerce has had on sales and operations planning (S&OP) is monumental. Customers are more empowered now than ever, and they expect their products to be delivered whenever, however, and wherever they want. The result of these heightened expectations is direct-to-customer shipments from all levels in the supply chain – including retail stores, retail

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Oracle adds clouds for analytics, segmentation and loyalty

A-From MTT, Analytics, Channel: Martech: Analytics & Data, SEO BLOG / Good To SEO

Oracle is boosting its marketing chops today, launching its first analytics platform and new cloud-based platforms for audience segmentation and loyalty programs. Oracle Infinity is the first web/app analytics capability for the company. It is designed to unify real-time behavioral and transactional data and allow it to be utilized in its consumer-focused marketing platform Responsys

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New in AWeber! Automation, Segmentation, Mobile App Updates, and More

2018 features, aweber features, New Features, Product, SEO BLOG / Good To SEO

Spring is here! It’s time to grow and engage your email subscribers with our latest features. We were so excited to announce one-click automation and segmentation in Broadcasts (one-time emails) last month. And now, we’re excited to share four more updates inside your AWeber account! Add and remove tags based on your Broadcast opens With Broadcast Automations,

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3 Data Sources to Use in B2B Segmentation and Personalization

B2B Marketing, SEO BLOG / Good To SEO

Segmentation is a marketing tactic that you’re probably familiar with. It is a way of grouping people and audiences by shared attributes and behaviors. For example, B2B marketers typically see value in segmenting their audiences by industry (such as healthcare, financial services, retail), company size (such as enterprise vs. small business), funnel stage (such as

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How Segmentation Can Boost Your Social Ad Campaign

SEO BLOG, Social Media Strategy / Good To SEO

In 2017, social media platforms boasted 2.8 billion users across the globe. That equates to about 37 percent penetration, and the numbers continue to grow every year. For marketers who know how to segment their audiences, that’s excellent news. Social media channels offer the most granular way for marketers to identify real people. They allow

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New in AWeber: One-Click Automation and Segmentation

automation, campaigns, click automation, email automation, new feature, New Features, SEO BLOG / Good To SEO

One click. What if that’s all it took for your subscribers to tell you exactly what they wanted? What if that’s all it took to then automatically deliver the right message exactly when they needed it most? Now you can! One-click automation and segmentation is now available in AWeber broadcasts. Before you start scrolling –

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