By Kelly Forst February 24, 2021 Not a video whiz? You don’t have to be to send videos that create an emotional connection with your subscribers. If you’re not creating video — and promoting video in your email marketing — you’re missing out on some serious audience engagement and revenue growth. People love watching marketing […]
Video Email Marketing: Your Go-To Guide to Create and Send | AWeber Read More »
Your emails may go undelivered if you use a freebie address from Yahoo!, Hotmail, AOL, Gmail, or MSN. Here’s what to use instead By Justin Premick June 23, 2020 Want your emails to land in subscribers’ inboxes instead of their spam folders? Then don’t send your messages from a Yahoo!, Gmail, AOL, Hotmail, MSN, Outlook,
Why You Shouldn’t Use a Freebie Address to Send Emails Read More »
The COVID-19 pandemic has quickly become one of the most broadcasted events in recent history. Since early January, there have been more than 1.5 million articles published about the global health crisis and its far-reaching impact. Ironically, this news event has put the publishing industry in jeopardy. Print publications are now facing the issue of
3 Emails Publishers Can Send to Stand Out After Businesses Reopen Read More »
Creating perfect emails and getting them delivered error-free takes a lot of work. Most spend weeks producing an email, and the bigger the team, the longer the production cycle. So, what goes into getting an email ready to send? What we call the “pre” pillar of your email marketing program includes: Email conception and planning
What happens before your team hits send matters. Here’s why. – Litmus Read More »
Let’s talk about captivating videos. If you aren’t making them, you’re watching them. People pay more attention to video content than any other type of content, and for a good reason: videos are simply more engaging.
Marketing efforts need to adapt and transform in these uncertain times, particularly for retail brands. They’re among the hardest hit by the changes brought about by the coronavirus pandemic. In the U.S. alone, more than 47,000 stores of big retailers—from Apple to Zara—closed temporarily, starting mid-March. The statistic doesn’t even account for small businesses that
Emails Retailers Can Send After Reopening Their Doors Read More »
Have you ever wished that you could reply to Instagram DMs from your desktop? Well, your wish has been answered: Instagram is officially bringing direct messages to the web! While the feature was first spotted by Jane Manchun Wong last February, Instagram recently confirmed to The Verge that it was rolling out web DMs to
If you enjoyed our recent list segmentation 101 webinar, and want to go even deeper with email marketing, then you will get great value from our newest webinar: List Segmentation 201 – How to Send More Targeted, Clickable Emails in Less Time. In this advanced class, you will learn: The most effective way to filter
How to Send More Targeted, Clickable Emails in Less Time Read More »
Would you walk away from the chance to increase your eCommerce store’s email open-rate? Most of us wouldn’t. After all, email has constantly proven to one-up other marketing channels in terms of ROI. But did you know that one of most effective tools for better open-rate in your email marketing campaigns can come from something
3 Types of Automated SMS Texts Every eCommerce Store Should Send Read More »
Check out this 2-minute video to see recent updates inside your subscriber management tools! By Kristin MacLaughlin February 27, 2020 Personalization makes all the difference when it comes to email marketing. A recent study by Smarter HQ found that 72% of consumers in 2019 only engage with marketing messages customized to their specific interests. This
