Here’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM.
The Best Time to Send an Email (Research-Backed) Read More »
If you’re a freelancer, invoice day is definitely a happy day. It’s basically like payday so long as your clients pay on time. It’s unfortunate, but many freelancers struggle with late payments from clients of even non-payment. To avoid this, you definitely need to carefully vet your clients ahead of time, but the day
When Would Be the Right Time to Send Your Invoice? Read More »
Your marketing team works hard producing quality content, fostering an engaging social media presence, and designing eye-catching and actionable campaigns. All to collect quality data on your potential customers. Why? Because for most marketing teams, the number-one success metric is data on leads. But as marketers and sales team members alike will tell you, not
Predictive Lead Scoring: Send Qualified Leads to Sales Read More »
Many of these questions might cross your mind during this crucial moment, and rightfully so. When this happens, you need a good email marketing checklist , and that is exactly what we are going to provide for you. Read on! How does this email marketing checklist work? We’ve gathered below 25 questions that you should
Email Marketing Checklist: 25 Questions To Ask Yourself Before You Send An Email Read More »
Raise your hand if you’ve received a package from UPS. (Cue everyone raising their hand.) Now, raise your hand if you’ve ever thought about the journey that box took to get to your front door. (Cue a lot fewer people raising their hand.) In most cases, it likely traveled hundreds of miles across multiple vehicles
Image copyright Boohoo Image caption Boohoo said the word “nudes” referred to a beige jacket a model was wearing UK fashion company Boohoo has been told one of its emailed advertisements must not use the phrase “Send nudes”. The company put the phrase in a message sent to promote a range of clothes coloured to
‘Send nudes’ Boohoo ad banned after complaint Read More »
Have you ever wished you could turn back time to stop yourself from making a tragic mistake? The ill-timed laugh. The worst vacation destination ever. The message you didn’t think twice about before sending. You’re not alone. Every day, billions of digital messages are transmitted across cyberspace: texts, emails, tweets, snaps, blog posts, videos, Slacks,
Email Testing Walkthrough and Examples: Send Flawless Emails Every Time Read More »
art abandonment is an eCommerce store owner’s worst nightmare. Who else agrees? ? On average, a whopping 78% of customers will abandon their carts, and leave an eCommerce store without making a purchase. Now, let’s put this into context. Assuming your AOV is $100, and you have 10 customers who add items to their cart every day, this
eCommerce Segmentation: Send the Right Email to the Right Customer Read More »
Love ‘em or hate ‘em, email blasts are still a thing. Whether you’re launching a new product, announcing a massive sales campaign, or promoting your new book – you’re most likely going to start with an email blast. Better yet, you’d start with an email campaign. Is there a difference? – you may ask. We’ll
What is an Email Blast and How to Send it Right Read More »
As an email marketer, the term “deliverability” is nothing new, but many people we talk to still confuse it with “delivered rate”, which is actually something very different. We’d love to help clear up the confusion, so let’s go over what deliverability is and how it directly impacts your email program. Deliverability is defined by the
Send It: Understanding the Difference Between Deliverability and Delivered Rate Read More »
