LSG is hiring for a Senior Director of SEO position and I have had the opportunity to talk to a lot of great SEOs over the past week. Thanks to the growth of our industry over the past few years and COVID-19, it feels like there’s an ocean of highly skilled talent out there. But […]
Some Digital Agencies Treat SEO Like Wearing a Face Mask | Local SEO Guide Read More »
2. Set up Google My Business With your first raft of citations ticking over nicely in the background, it’s time to move on to the meat of local SEO, your client’s Google My Business (GMB) listing. While there’s plenty you can do to improve performance and continually optimize GMB over time (such as testing categories,
Marketing has always been about understanding and shaping behaviors. To achieve this aim, we must communicate effectively with our audience. Content is the necessary vehicle for delivering these messages. It has the power to persuade, entertain, excite, and inform people. As we gain the capability to attract Google traffic through images, videos, and even podcasts,
Measuring SEO Value Beyond Rank & File: How to Attribute Content Value Read More »
As with most wants and desires in the digital marketing and advertising world, selling your concept or need for budget and resources requires approval. It can be a big letdown to have a gut feeling that dedicated attention is needed only to be turned down because you can not prove the impact. There is an
30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results. Co-founder and CEO of Influence & Co., Kelsey Raymond shares
Content creation guide: How to effectively think of SEO at every stage Read More »
![Updating Content, News SEO, Time on Site & More with Loren Baker [PODCAST]](https://www.goodtoseo.com/wp-content/uploads/2020/06/Updating-Content-News-SEO-Time-on-Site-More-with-1024x538.jpg)
Podcast: Download Subscribe: Apple Podcasts | Android | “I think from an agency perspective, it’s always a positive to be able to have empathy for your clients and work through that. Now at the same time, when you do run a digital agency, you have mouths to feed. So it’s not as easy as signing
Updating Content, News SEO, Time on Site & More with Loren Baker [PODCAST] Read More »
Although search experts are the ones who determine the best strategies for organically ranking a website, the execution of much of that work is done by Web developers. And that means your website’s success relies on the two teams’ maintaining a positive working relationship. That relationship is important when things are going smoothly, but it’s
Three Best-Practices to Align Web Development With SEO Read More »
30-second summary: The convergence of content and SEO has happened and digital is next. Brands that produce quality content over quantity using insights to understand intent stand to capture market share from competitors. Producing search friendly, optimized content out of the gate and aligned with paid media strategy gives marketers the best opportunity to dominate SERP real
Five SEO content types to power and grow your business through 2020 Read More »
Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs,
The State of Local SEO Industry Report 2020, Announced Read More »
This week’s Ask an SEO question comes from Andrzej in Poland. He writes: “I work in an online store selling art supplies and I’m standing at a crossroads deciding what to do with product descriptions (which at the moment are in many cases below standards – sometimes just one sentence). I see two options: Create
What Is Better for Product Pages & SEO: Content or Backlinks? Read More »
