Search Engine Optimization of websites and blogs is the most powerful marketing strategy for companies around the world. The sheer volume of visitors that can be directed into the sales funnel make SEO an undeniable marketing tool. While SEO is a guaranteed way to achieve a major part of your marketing goals, the constant evolution […]
Expat numbers are skyrocketing with many people having the ability to work from anywhere in the world that they want. Many of these expats start by telecommuting full-time then realize they can live in the country they have dreamed about for years. SEO based work is a popular profession for many people living in foreign
I was recently asked about an issue many of us in the SEO industry face: “When you’re attending a conference where you’ll be meeting peers, clients and prospective clients, how do you avoid awkward silence?” This is obviously a good question in and of itself, but it got me thinking about a larger issue search professionals
Knowing SEO is great. Knowing copywriting is great. But when you can do BOTH? That’s when you can slap an “S” on your chest… …because you’ll be unstoppable. And today I have something that will make you feel like you have SEO superpowers: 17 insanely actionable SEO copywriting tips that you can use right now.
SEO Copywriting: 17 Powerful Secrets (With Real-Life Examples) Read More »
Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers. SEO is all about creating brand visibility – it ensures that customers can find your website. Engaging content is what will make them click
Marketing with intent: The combined power of SEO and content Read More »
The Truth About Subjective Truths A few months ago there was an article in New Scientist about Google’s research paper on potentially ranking sites based on how factual their content is. The idea is generally and genuinely absurd. You can’t copyright facts, which means that if this were a primary ranking signal & people focused
Search engine optimization is necessary for anyone trying to make a sale. Without it, your business is forced to rely too heavily on word-of-mouth recommendations and advertisements. The premise of SEO is simple enough: it’s a technique used to help your business rank and appear higher on search engine results pages, which in turn increases
A day after the alleged major update, I thought it would make sense to highlight where we are at in the cycle. Yesterday Google suggested their fear messaging caused 4.7% of webmasters to move over to mobile friendly design since the update was originally announced a few months ago. The 4.7% of the websites Google
PUBLISHED: 08:25 28 June 2017 | UPDATED: 08:29 28 June 2017 Jamie Brown and Steve Philp from Archant. Picture : ANTONY KELLY archant 2017 Search engine optimisation (SEO), a process to make sure customers find your business online, is a key tool in a small business’s digital marketing arsenal. Email this article to a friend
