Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats Read More »
When markets are new they are unproven, thus they often have limited investment targeting them. That in turn means it can be easy to win in new markets just by virtue of existing. It wouldn’t be hard to rank well creating a blog today about the evolution of the 3D printing industry, or a how
Many SEOs have debated over the years about whether they should ever use all CAPS, or even any capital letters, in a URL. While capital usage in URLs has fallen out of favor in recent years, some sites continue to use them exclusively. But what about the SEO impact of the choice of upper or
Using CAPS or Lower Case Letters in URLs for Google SEO Purposes Read More »
Consistent, in-person meetings with an SEO team is critical for success. Google Hangouts, a free service, helps remote participants stay engaged. Whether your search engine optimization team is in-house or at an agency, staying in touch with what they’re working on is critical. A team left to their own devices may eventually flounder based on
SMX Advanced was amazing this year, and when they asked me to write up a session, I immediately asked to cover the mobile-first session. Sure, we’ve been talking about being “mobile-first” for years, but with Google’s impending Mobile-First Index (yes, I capitalized that on purpose), I knew this session would be full of awesome info.
In terms of getting the best search rankings, you can broadly break your SEO efforts into two areas: site-wide optimisation and optimising individual pages. Today we’re going to focus on the second of these two subjects, looking at how to maximise the search ranking of every page you publish. By following the steps in this
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP e-commerce, SEO audits & content consumption appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
SearchCap: AMP e-commerce, SEO audits & content consumption Read More »
Okay, so you’re interested in search engine optimization (SEO), but like most newcomers, you’re intimidated by the perceived complexity of the field. To be sure, there are hundreds of independent variables that collectively bear an impact on your site’s rankings and search engine visibility. Related: 6 Essential SEO Strategies to Incorporate in 2016 And, learning
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Creating SEO reports for clients can be a daunting task. Every client or business has different goals. In many cases, your reports must be both elementary and robust – depending on who is receiving the report. But SEO reports are
7 Essentials to Make Perfect SEO Reports for Your Clients Read More »
Photography and SEO In this case study, we dive into the site of a photographer: geoffwilkings.com. Geoff is curious what he could do to improve his website’s SEO. He’s told us he’s 100% about photography and photos but knows he needs textual content to rank. He does have a blog and he wonders if he is
