After the debate around CTR rekindled last week, we asked Google for a statement from their PR team we can share around click-through rate. In short, various Googlers have told us over the years that CTR data is not used within Google’s ranking algorithm. Google’s statement. “As we’ve commented on before, we use interactions in a […]
Google’s CTR answer just what you’d expect, and this is why SEOs go bananas Read More »
Sometimes Google’s John Mueller has these one liners that I just want to share with the SEO community. He said on Twitter “SEOs don’t manipulate Google, they manipulate websites.” Here is the tweet: SEOs don’t manipulate Google, they manipulate websites. There’s a *lot* of work that makes sense to do on websites, which makes search
Google Says SEOs Don’t Manipulate Google They Manipulate Web Sites Read More »
According to Google’s Gary Illyes, image and video search are most often overlooked, and SEOs should be paying more attention. This is a topic that came up multiple times through his Reddit AMA on February 8. In fact, Illyes started his AMA thread by stating: “Nowadays I’m focusing more on Google Images and Video.” A
Google Images & Video Search Have “Massive Potential,” Often Overlooked by SEOs Read More »
More than once during his recent AMA on Reddit, Google’s Gary Illyes advised SEOs to stick to the basics. In particular, that means making sites more crawlable. A question was asked about his thoughts on the future of SEO and what will continue to play a role in ranking websites. Illyes responded by emphatically stating
Google’s Gary Illyes Urges SEOs to Stick to the Basics Read More »
Hiring an SEO service provider can be stressful. You may need to redesign the website, grow your social media audience, or increase leads and sales. Depending on your specific needs, the cost of SEO can range from hundreds to several thousands of dollars a month. For this amount of money, you’d expect to get a
Why SEOs not Guarantee results and why is it making sense? Read More »
Tomorrow at SMX West I am moderating a panel called Machine vs. Man: What Really Matters For SEO Success. One of the panelists is Frédéric Dubut from Bing and he posted a poll asking what is more important for SEOs, understanding the search quality raters guidelines or the ranking algorithm updates? He only had 21
What Is More Important For SEOs To Understand; Guidelines Or Algorithm Updates? Read More »
Last month, DuckDuckGo announced that it had exceeded 9 billion searches in 2018. That compares with 4 billion in 2016. By comparison, Google sees more than a trillion searches per year globally. Growing fast. DuckDuckGo’s popularity has grown as privacy has become a more significant issue over the past several years. According to the company,
DuckDuckGo is growing fast but not enough to grab SEOs’ attention Read More »
Over the past several days, the SEO community has taken notice of more-than-normal ranking fluctuations and volatility in the Google search results. While it is not uncommon for Google to have volatility in the search results from day-to-day or hour-to-hour, what is less common is to see an increase in complaints from within the SEO
SEOs noticing ranking volatility in Google’s search results Read More »
FirmBee / Pixabay Everyone talks about the Google algorithm automatically ranking web pages into search results based on multiple pieces of information. There’s no way humans could search and order billions of results per second to give us what we are looking for. But, Google does use an army of humans to help it review
In December, my company (BrightLocal) published the results of our fourth annual Local SEO Industry Survey. The results gave us the very latest insights into local search, from the perspective of those who work in the industry. From the 1,972 respondents, there was a largely positive outlook, with 78 percent of SEOs believing that 2016 was
Do SEOs At Larger Agencies Earn More Than Those At Smaller Agencies? Read More »
