“Attention shoppers: there’s a sale happening right now — on your phone.” Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. In other words: entertainmerce. According to Kleiner Perkins’ […]
Chart of the Week: More than three in five consumers say that retail innovations or solutions have made shopping experiences easier, with online shoppers seeing the biggest benefits More customers now expect a seamless, personalized shopping experience. Whether they are buying in person or online, people want a quick and easy experience, something that is
Retail innovations making shopping easier for three in five consumers Read More »
Improving mobile performance is a priority for most ecommerce executives, who often obsess over conversion metrics that are typically lower than desktop. But the comparison is not entirely valid. Mobile visitors have different goals. Instead of comparing to desktop activity, merchants should optimize for what mobile visitors are trying to achieve. In this post, I’ll
Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers will likely be making their first holiday purchases in October or earlier (compared to one in ten shoppers globally), according to Facebook’s holiday shopping survey. It’s also likely more than half
Metric Theory Founder and COO Jeff Buenrostro accepting the Search Engine Land award for Agency of the Year. RecycleAway, an SMB provider of recycling bins for businesses and home use, wanted to improve its targeting to businesses while reducing ad spend on residential buyers. The two audiences use the same search queries, so to meet
How to use Shopping campaigns to increase enterprise leads for B2B Read More »
Users can click to see customer photos included with their reviews in Google Shopping. Image: Yotpo. Google Shopping is bringing customer photos to the product reviews sections of advertisers’ listings. Reviews are accessible from the “View more” option on mobile Shopping ads or by clicking on the star ratings in a listing. Why we should
New Google Shopping program enables customer photos to show with their product reviews Read More »
Here’s one thing we all can agree on: Every business aims at gaining new customers (or keeping existing ones) to increase the sales of its products and services. But people don’t care about your brand and product until you can solve their problems or satisfy their needs. Before making a purchase, 36% of customers search for
The Power of Social Shopping on Instagram (and How to Sell More in 2019) Read More »
Anyone who has ever set up a campaign to advertise on Google will know how easy it is to spend budget. Akin to those slot machines you visit once a year at the seaside, if you’re not careful it can fast become the digital version of flinging coins down a chute and hoping you win
This new study looks at what American consumers are likely to buy online, versus what they still prefer to purchase in store. Source link
Online Shopping vs. In-Store: How America Shops in the Digital Age [Infographic] Read More »
It’s time for another edition of my favorite feature on this here blog: the online advertising news round-up! We’ve got Google sunsetting automated bidding strategies, Instagram thriving as an ecommerce platform, Walmart generating hype around its ad offering, and more. Google to sunset two automated bidding strategies Beginning in a couple weeks, you’ll no longer
News: Google Sunsets Bid Strategies, Tests New Shopping Ad Placements Read More »
