Shopping

Shopping as entertainment and how social commerce will succeed

SEO BLOG /

From automobiles to television to the internet, changes in consumer social behavior drive changes in buying behavior. The reason many brands dismissed or underestimated the disruptive power of Amazon early on because they miscalculated the extent and speed at which those social changes in the internet age now impact commerce decision making. What’s been made […]

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Entrepreneur of the Week: Himmi Bangia: founder of discount shopping website Barakatalan

search engine optimization salary, SEO BLOG /

Himmi Bangia discovered she had a knack for online discounted shopping, so she launched a discount website (which she bootstrapped) that is growing at an impressive rate. How did you get the idea for Barakatalan and why did you decide to launch it? As with all things, a little luck and a lot of hard

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How online travel agencies can simplify the shopping process

SEO BLOG /

The travel shopping process can be a fragmented experience for customers. With so many options from hundreds of travel brands, planning a trip involves visiting many websites and starts weeks or even months before a booking takes place. For online travel agencies (OTAs), this leads to high website bounce rates and low conversion. Travelers are

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2019 Engagement Benchmarks for Apps in the Shopping Category

Mobile & Apps /

All apps aren’t created equal, and metrics of success look different across industries based on differences in customer engagement opportunities and goals. In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. Our 2019 Mobile Benchmarks by App Category report looks

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Making Mobile Shopping More Seamless is a $9 Billion Opportunity

Interviews /

I’m smack dab in the middle of seven weeks of seven industry conferences. And yes I’m still in Las Vegas.  But this week I got the opportunity to check out Magento Imagine. This event serves as the eCommerce platform’s annual user conference.  This year’s Imagine marked the eighth time Magento held the conference. But this

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How startups can use Amazon’s SEO best practices to dominate new shopping verticals – TechCrunch

SEO BLOG /

Eli Schwartz is currently a growth advisor and the former Director of Growth at SurveyMonkey where he led the SEO strategy. Eli has been a columnist on the Huffington Post, the Y Combinator blog, Search Engine Land, Search Engine Journal and numerous other publications. Amazon dominates the top ranking positions of Google for tens of

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Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live

A-From SEL /

SAN FRANCISCO — Discovery is a big theme at this year’s Google Marketing Live, its annual event to unveil new ads products, held in San Francisco this year. And several new ad units announced today are designed to address top-of-funnel consumer scenarios. Discovery ads, Gallery ads and expanded reach for Showcase Shopping ads were all unveiled at GML. These

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Google brings personalized Shopping, local inventory and better checkout to U.S.

SEO BLOG /

In late March, Google rolled out a redesigned shopping destination in France. That turns out to have been a preview of the new global Google.com shopping experience being announced Tuesday at Google Marketing Live. Google Shopping originally launched as Froogle in 2002, then evolved into Google Product Search and ultimately changed its name and model

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Google bringing new Shopping experience with personalization, local and better checkout to U.S. next

A-From SEL /

In late March, Google rolled out a redesigned shopping destination in France. That turns out to have been a preview of the new global Google.com shopping experience being announced Tuesday at Google Marketing Live. Google Shopping originally launched as Froogle in 2002, then evolved into Google Product Search and ultimately changed its name and model

Google bringing new Shopping experience with personalization, local and better checkout to U.S. next Read More »

Common B2B Mistakes, Part 3: Shopping Carts, Order Management

b2b /

B2B ecommerce merchants can sometimes make the shopping cart process difficult for their customers. Examples include not allowing saved carts, single-product punch back, and limited payment methods. This post is the third in a series in which I address common mistakes of B2B ecommerce merchants. It follows from my 10 years of consulting with B2B

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