Shopping

Google Shopping may be about to kill affiliate marketing links

search engine optimization for dummies, SEO BLOG /

Media companies could soon become collateral damage in Google’s escalating shopping war with Amazon. A recent report from the Information (paywalled) writes about Google’s ambitious shopping efforts. In its attempt to compete with Amazon–whose digital ad program is showing real signs of encroaching on the Google-Facebook ad duopoly–Google has been adding retailers to its Express shopping (which […]

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The path to effective keyword targeting in Google Shopping

SEO BLOG /

Search marketers know the value of search queries varies drastically from query to query. Metrics such as conversion rate or revenue per click (RPC) help uncover valuable search terms. However, even with this information it is difficult to optimize Google Shopping campaigns down to the query level without a strong, standardized process for evaluating performance.

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Product reviews have big impact on shopping behaviour

Customer reviews and social proof, ecommerce /

Chart of the week: 30% of shoppers believe that product reviews from people like them display understanding from retailers Shoppers now want brands that connect with them in a number of different ways, offering the best experience but also showing that they have similarities. They want to purchase from companies that understand them, their needs

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New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns

SEO BLOG /

Google’s automated smart bidding algorithms can take many signals into account at the time of the each auction — device information, search query, location, etc. Soon, it will add more signals to that list for App and Shopping campaigns, according to a help page. What’s coming? Mobile app ratings will be a factor, with bids

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Window shopping 2.0: How visual search is revolutionizing digital fashion retail

search engine optimization for dummies, SEO BLOG /

The future of fashion retail is e-commerce, but the future of e-commerce is unclear. On the one hand, e-commerce grew 15 percent in 2018, but on the other, 80 percent of those gains went to Amazon alone. And while traditional fashion retailers are set to shutter record numbers of physical stores this year, many notable

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Ecommerce Briefs: Amazon Shipping, Kohl’s Collaboration, Teen Shopping

Management & Finance /

In “Ecommerce Briefs,” I address news and developments that impact online merchants. In this installment, I’ll report on Amazon’s expansion into shipping and logistics; the success of the returns partnership between Amazon and Kohl’s; and where teenagers like to shop. Amazon Shipping According to TJI Research, Amazon is expanding its shipping and logistics services. With

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Google Shopping Ads Benchmarks: Average CPC, CTR, Monthly Budget, & More

SEO BLOG /

With one out of three paid clicks on the SERP going to the shopping ads, ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaigns provide. Whether you’re launching your first shopping campaign or managing shopping campaigns for a client, it can be daunting to know whether you’re doing a good

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