A recent change by Google Ads could increase impressions by 3 to 10 percent for advertisers that use Shopping campaigns but opt out of the Search Partners network. Here’s what you need to know. Google Versus Partners Google is a search engine. You go to Google.com, type in a search, and almost instantly receive a […]
Google Shopping Campaigns Could See 10 Percent More Impressions Read More »
While Amazon has rapidly become more like Google with sponsored ads, Google has been quietly becoming more like Amazon with its Google Express marketplace, which is exposed via Google Shopping Actions (GSA). With the launch of Shopping Actions, Google has made one of the broadest product changes since Google Shopping began. Online retailers have been
Google Shopping Actions vs. Google Shopping: A real-world case study Read More »
Google is launching some new ad options to help brands reach users who are searching via Google Images. Source link
Google Announces New Shopping Ads on Google Images Read More »
Online shopping isn’t normally considered to be a particularly social experience. But Betabrand wants to change that. The fashion brand integrates customers into its product development process. And this has led to some really interesting offerings like yoga pants that look like dress pants and a sweater that uses thermoregulating technology so you can enjoy
Spotlight: Betabrand Transforms Online Shopping into a Social Experience Read More »
Pinterest Catalogs dashboard for retailers. Pinterest announced a new way to showcase products with the launch of Catalogs Monday. The feature that allows brands to upload multiple product images, organize the products by category and turn the images into dynamic Product Pins. The company is also finally making Shopping Ads available via Ads Manager so
Pinterest makes Shopping Ads self-serve, launches new Catalogs feature Read More »
Customer Experience Research is Common Sense In college, I grew up on watching Steven Wright’s comedy acts. In fact, one-time on a business trip I ran into him at my hotel in Atlanta – what a moment. His comedy angle is basically using common sense thinking and then wrapping a question or comment around that
CX & Mystery Shopping: Great Questions to Consider Read More »
Last year, Google made a considerable push to bring volume and recognition to Shopping Actions, most visibly accessible through the Google Express web and app experience. It became what you might also call Google’s marketplace – where some major retailers like Target, Fry’s, Overstock, and Best Buy were listing products alongside smaller retailers and brands.
How to Optimize Shopping Actions with Google Express Read More »
Bing Ads announced Monday that it will now include shopping campaigns in its search terms reporting grid. Bing has offered product-focused Shopping campaign ads since 2015. An enhanced reporting grid now includes a campaign type column in the ‘All Campaigns Keywords’ tab under which marketers can choose either shopping or search. The updated grid also includes
Marketers can now view Shopping Campaigns in Bing Ads search terms reporting Read More »
AdroitMarketResearch.com has published “Voice Based Shopping Market Drivers, Restraints, Potential Growth Opportunities, Product Size, Application Estimation, Vendor Competitive Landscape, Trends and Forecast 2018-2025” report to its new research report offering Voice based e-commerce has been penetrating the market since 2015. Early 2018, saw major brands like Amazon and Google exploiting the capability of voice-controlled AI
Shopping ads show no sign of softening, according to two reports on fourth-quarter search spending trends. The findings. Marin Software, which aggregates performance data across customers using its campaign management platform, reported monthly spend on Google and Bing Shopping ads increased 5x between January and December 2018. Across all verticals globally, Google Shopping ads captured
For retail advertisers, Shopping ads continue to overshadow text ads Read More »
