Google Shopping ads are a key ecommerce advertising option. Consumers are accustomed to seeing them on search engine results pages. But how do you get your Shopping ad to stand out? What if you could get custom offers featured on your listing, such as this example from Bowflex, below? Listings for Bowflex’s Max Trainer M6 […]
Believe it or not, a new year is upon us (our surprise, of course, being in the speed of its arrival rather than the arrival itself) and in accordance with previous predictions, Shopping Ads are more important than ever for the e-commerce marketers toolbox. What I have found to be frustrating about Shopping Ads at
Shopping ads for the small budget: Here’s what to expect in 2019 Read More »
I’ve made the argument for the importance of Google Shopping many times now, but it still doesn’t feel like reality has truly set in for many retail paid search advertisers. Put simply, Shopping is the single most important aspect of paid search management for most online retailers today, and that’s only continued to become truer
Google Shopping is largest growth opportunity for most online retailers in 2019 Read More »
Google has drastically reduced incentives for retailers to create what some allege are “fake” price comparison sites. Sky News reported last month that Google began encouraging advertising agencies to create price comparison sites that would be displayed in the Google Shopping box. This initiative was introduced in response to Google being fined a record-breaking 2.4
Google Slashes Incentives for Retailers to Create Comparison Shopping Services Read More »
The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see higher retail foot traffic than Black Friday, according to location intelligence firm, Cuebiq. By the same token, online revenues are soaring and will continue to set records this year according to Adobe Analytics, which
Online shopping revenues will reach $126 billion by December 31, says Adobe Read More »
Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add promotions to their Shopping Actions inventory. Customers will see the promotion wherever the discounted products show up in Google Express. Here’s an example of what it will look like: Google emphasizes that this will increase
Google Ads Brings Merchant Promotions to Shopping Actions Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
Google is bringing its successful Shopping product to India, where it will also support product searches in Hindi. Why you should care Google is bringing the Shopping tab to Google Search and launching a new separate Shopping home page in India as it sets its sites on bringing more merchants and hundreds of millions of
Google Shopping expands to India in English and Hindi Read More »
Marjorie van Elven | Tuesday, 11 December 2018 Consumers are growing more and more accustomed to buying clothes online, so much so that the share of e-commerce sales is set to grow from 20 percent today to 25 percent by 2020, according to a joint study by international marketplace Zalando and consultancy firm Boston Consulting
Fashion brands must improve digital marketing as online shopping grows Read More »
SearchCap: Google Maps personalization, Google AMP report & Google shopping Search Engine Land What’s a CDP? Does your company need one? Dec 10, 2018 by Digital Marketing Depot. Gartner predicts that the average US adult will own more than six … Source link
